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Digital Media Strategist
2 months ago
Key Responsibilities
The Media Planner Senior is responsible for the planning, execution, and delivery of digital media-related activities for assigned clients. As the project lead, this person oversees the overall operation, administration, and management of client campaigns.
Key Performance Indicators
- Contributes to setting departmental goals that align with the strategic plan and executes action plans to achieve them.
- Resolves problems, issues, and customer complaints, as required, in accordance with an appropriate escalation process.
- Validates media monthly spend vs. invoice with the Director of Finance.
- Ensures that all media invoices, discrepancies, and billings are input, cleared, and issued in a timely fashion.
Delivering Excellent Client Services
- Presents solutions to accounts/clients in a professional manner with easy-to-understand language.
- Manages media planning cycles, from preparing and presenting plans to coordinating analyses and optimization recommendations.
- Leads all direct display tactics, from media buying to campaign management and optimization.
- Oversees reporting and analysis processes.
Media Planning and Buying Expertise
- Consults with clients at early stage of media planning to identify marketing campaign goals and translate them into media strategies and solutions.
- Works with Producers to manage operational delivery including priority setting, coordination of deliverables, and long-term direction on projects.
- Collaborates with Media Specialists and other team members to develop and implement testing plans across tactics, working with product experts, planners, and clients.
Knowledge and Skills
- Post-secondary education, preferably in a relevant field (business, communications, marketing, psychology, etc.).
- 5+ years of overall media planning experience with a minimum of 3 years online media planning.
- Strong track record of mentoring and developing direct reports to the next level of performance.
- Advanced knowledge of the digital landscape, including online campaigns, new technologies used in front and backends, social media, and online marketing.
What You'll Need to Bring
- Advanced presentation skills: participating in and leading client and media meetings.
- Advanced organizational, interpersonal, and verbal/written communication skills.
- Current on emerging platforms, digital technologies, digital marketing standards, and best practice industry standards.
Working at Noise
At Noise, we empower our team members to drive innovation and excellence in their work. If you're passionate about digital media and committed to delivering exceptional results, we encourage you to explore this opportunity further.