Digital Media Specialist

4 weeks ago

Toronto, Ontario, Canada Dentsu Media Full time

Digital Media Specialist

The Digital Media Specialist plays a key role in delivering best-in-class digital strategies and performance-driven media solutions to meet client objectives. Working under the guidance of the Digital Media Manager, this specialist manages paid search and social programs for major clients, supporting other teams as necessary. Key responsibilities include managing Search and Social evergreen campaigns, as well as recurring promotional campaigns throughout the year. The Digital Media Specialist will execute campaigns from end to end, including strategy, execution, optimization, reporting, and billing.

Key Responsibilities:

  • Execute Search campaign strategies, analyze campaign performance, and perform optimizations
  • Make credible strategic recommendations that drive clients' business objectives and identify and resolve problems in a client-centric environment
  • Provide accountability for pacing and managing account budgets
  • Provide regular input of ideas for best practices and adoption of new features or processes
  • Help create and deliver campaign overview reports in a timely fashion
  • Proactively find new ways to build the client's business and grow the account
  • Master and maintain knowledge of client's business, competition, and latest industry news and trends
  • Continually learn and enhance skills related to performance media methodologies and platforms

Account Management:

  • Supports media team in management of client digital media – delivering key data / budgets / details as needed
  • Builds relationships with clients where relevant; sets and manages expectations of client and internal teams, especially to ensure optimal time scale to deliver quality work and service
  • Responsible for ensuring all digital campaigns are invoiced to the client in an accurate and timely manner, understanding and communicating under/over delivery to Digital Media Manager and Account Team

Research:

  • Knowledge of key platforms and how to utilize effectively to put together insights which can aid wider team and client planning
  • Building relationships with key platform partners and attending industry events as needed to stay up to date with new media / trends / technology / test features
  • Keen interest and passion for all things digital marketing and makes a concerted effort to stay on top of emerging trends

Qualifications:

  • Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field
  • A minimum of 2 years of media planning and/or buying experience focused on digital channels – Search, Social, Display, and Programmatic
  • Knowledge and hands-on experience with media planning and buying tools
  • Strong to advanced level MS Office skills: Excel, Outlook, PowerPoint, etc.
  • Understanding of how Paid Search / SEM interacts with Display Media, Paid Social, and other traffic types
  • Google Analytics and AdWords, Bing Ads Certifications and understanding of Display, Mobile, Video, and Shopping advertising is beneficial

Additional Information:

The salary range for this position is $45k-$60k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

Dentsu Media is committed to creating a workplace that reflects the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We strive to create a work environment that delivers better business results and fosters a stronger and more creative team.

We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsuaegis.com or to begin a conversation about your individual accessibility needs throughout the hiring process.

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