Digital Media Planner and Operations Lead

6 days ago

Toronto, Ontario, Canada Procter & Gamble Full time
Job Description

We are seeking a highly skilled Digital Media Planner and Operations Lead to join our team at Procter & Gamble Canada in Toronto. This is an exciting opportunity to be part of a new, innovative approach to media planning and execution.

About the Role

In this role, you will be accountable for executing local media strategies and leading tactical media planning for a portfolio of brands. You will collaborate closely with Digital Media Specialists to ensure media plans are delivered flawlessly in line with P&G processes and standards.

Key Responsibilities
  • Tactical media strategy and planning across all media channels such as Digital, TV, Print, Audio, etc.
  • Execution across traditional media channels
  • Utilize syndicated planning tools to run reports and develop insights that align with brand marketing strategies & objectives.
  • Collaborate closely with Digital Media Specialist for plan inputs and to ensure digital campaigns are created and delivered in line with brand plans.
  • Deliver ongoing data-driven media digital campaign optimization recommendations.
  • Evaluate existing and emerging media opportunities and bring forward recommendations.
  • Lead Media Operations including budget management, stewardship of media buy, proof of performance, and budget actualization.
  • Lead statuses and coordination and communication with the brand team(s).
  • Day-to-day contact for agency partners – collaboration, timing, asset needs, etc.
What We Offer

We offer a comprehensive Corporate and Functional onboarding program to accelerate your training and development. Our talent structure is designed to grow from within, with continuous formal and informal training opportunities, coaching & mentorship from your direct manager and others. We also provide access to our New Hire Network for connections with peers, support and mentorship from experienced colleagues.

Salary and Benefits

The estimated salary for this role is between $85,000 - $110,000 per year, depending on experience. We also offer a robust Total Rewards Program including flexible benefits, competitive compensation, pension plan after 1 year of service, stock options, vacation allotment, and mobile phone support where applicable.

Requirements
  • Minimum of College Degree/Certificate; Bachelor's Degree preferred.
  • 3+ years strategic media experience preferably with multichannel national advertising client.
  • Media Expertise: 3+ years of media planning experience – advanced understanding of all/most media vehicles and channels with in-depth understanding of digital media.
  • Experience leveraging industry standard planning tools & data sets to create data-driven media plans and optimizations.
  • Strong analytics background: Able to triangulate between data, brand goals and opportunities.
  • Manage multiple stakeholders and multiple priorities, balancing short and long-term needs and implications.
  • Strong knowledge of the typical processes and tools utilized by buying/investment teams across all media types, particularly TV, publishing, programmatic buying, reserve digital, social and search.
  • Effective communicator – able to leverage verbal and written communication to drive action.
  • Operates with discipline: Relentless attention to detail and strong project management skills. Recognizes potential issues and problems, knows when to escalate and propose solutions, where possible. Takes clear ownership of assigned tasks.

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