Category Director, Breakfast

2 weeks ago

Brampton, Ontario, Canada Loblaw Companies Limited Full time

About the Role:

Loblaw Companies Limited is seeking a highly skilled and experienced Category Director to lead the Breakfast category across all formats. As a key member of the Super Market Division, you will be responsible for delivering great products and customer programs to over 450 grocery retail stores across Canada.

Key Accountabilities:

  • Work closely with the Category Teams to build category programs and ensure that targets for sales, market share, shrink, and EBIT of the Breakfast category are met.
  • Responsible for weekly Category reports and budgets by category, including Other Vendor Income.
  • Implement product assortment, sales, and buying plans, while advocating for customers' needs, to achieve category targets and review implementation throughout the year, adjusting as required to meet targets.
  • Work with the control label brand team to develop innovative and differentiated products that grow the brand and help to achieve overall strategy, sales, and market share.
  • Deliver against control label objectives to achieve annual sales, market share, and profit objectives.
  • Develop and communicate merchandising direction for each retail format for the assigned Breakfast category.
  • Develop and implement promotions and programs for the assigned Breakfast category.
  • Lead weekly store tours.
  • Coach, develop, and mentor direct reports, including on-the-job training needs, arranging appropriate training, providing timely feedback, and overseeing colleague development.
  • Collaboratively plan activities and develop strong relationships with the vendor community to maximize sales and profit.
  • Build strong, collaborative relationships and leverage all key stakeholders to invest in their business for growth ahead of market.
  • Take full ownership of all key decisions and results, with a passion for the business and a desire to develop the team to similar vision.
  • Attend and participate in other meetings as required.

Requirements:

  • 5-7 years of business experience in marketing, merchandising, or pricing roles.
  • 5-7 years of leadership experience, encompassing coaching, mentoring, recruitment, selection, and performance management expertise.
  • Excellent communicator across the enterprise.
  • Strong Financial Acumen and experience managing P&L statements.
  • A strong understanding of the market and competitive landscape to recognize and capitalize on opportunities.
  • Proven strength in having a 'customer lens' in all decision-making processes.
  • Proven ability to develop short- and long-term plans in line with corporate strategies.
  • Progressive and innovative, aggressively seeking out opportunities to improve competitiveness and demonstrating an innovative spirit.
  • Ability to gather and synthesize customer, competitor, and market insight and information.
  • Strong data management and analytical skills with strict attention to detail and the ability to develop business insights and effectively communicate them to the business.
  • Creative problem solver and strategic thinker with a strong work ethic.
  • Proven ability to deliver results in a high-pressure environment with the ability to set priorities and meet challenging deadlines.
  • An effective change agent who possesses the influencing skills needed to help the organization adopt new ways of thinking and to embrace more sophisticated business tools.
  • Ability to coach and mentor direct reports and team with a focus on Colleague Development.
  • Post-secondary education (university or professionally accredited college) or equivalent experience.

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