Brand Experience Manager

2 weeks ago


Winnipeg, Manitoba, Canada Tilray Brands, Inc. Full time
About the Role

Tilray Brands, Inc. is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America.

We are seeking an experienced Brand Experience Manager to join our Marketing Team. As a pivotal member of this team, you will be responsible for delivering strong business performance by accelerating our growth and share in retail channels.

Key Responsibilities:
  • Brand Strategy Development: Develop innovation brand plans, forecasts, and marketing objectives to achieve long-term and short-term business goals.
  • Innovation Project Management: Lead product, packaging, communications, and other projects to deliver annual growth across multiple brands.
  • Cross-Functional Collaboration: Manage cross-functional projects from concept through commercialization, driving timelines and deliverables for all stakeholders.
  • Agency Partner Management: Manage agency partners in the development and execution of the brand identity across marketing touchpoints.
  • Analytics and Tracking: Analyze brand performance and competitive environment to identify problems, opportunities, and trends.
About Tilray Brands, Inc.

Tilray's mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and wellbeing through high-quality, differentiated brands and innovative products.

A pioneer in cannabis research, cultivation, and distribution, Tilray's unprecedented production platform supports over 20 brands in over 20 countries.

Requirements:
  • Bachelor's degree required, Business and/or Marketing concentration
  • 1-3 years of Brand Management experience or 3-5 years relevant marketing experience
  • Demonstrated Project Management experience
  • Strong strategic and critical thinking skills
Salary and Benefits

The estimated salary for this role is $80,000 - $120,000 per year, depending on experience.

Tilray Brands, Inc. offers a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off.



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