Brand Management Leader

1 week ago


Winnipeg, Manitoba, Canada Tilray Brands, Inc. Full time

Join a dynamic team at Tilray Brands, Inc., a leading cannabis-lifestyle and consumer packaged goods company.

About the Role

We are seeking an Associate Brand Manager to accelerate our growth and share in retail channels. As a pivotal member of the Marketing Team, you will help deliver strong business performance by identifying, planning, and executing projects and priorities with excellence.

The ideal candidate will be an excellent communicator and problem solver, often serving as the innovation business lead internally and with external partners. With a unique opportunity to impact both the core business and emerging brands, you must possess a creative, solutions-oriented mindset, with strong analytical skills to synthesize data into action.

You will regularly evaluate trends and opportunities using syndicated data and consumer research to assess business performance and identify opportunities for growth. This role will also assist in the innovation budget, planning, and forecasting process.

Key Responsibilities
  • Brand Strategy: Development of innovation brand plans, forecast, and marketing objectives to achieve long-term and short-term business goals, including strategic planning, brand positioning, brand voice, and brand personality.
  • Project Management: Lead product, packaging, communications, and other projects, working across cross-functional teams, agency partners, and external vendors to deliver results.
  • Analytics and Tracking: Responsible for analyzing brand performance and competitive environment to identify problems, opportunities, and trends, as well as leading reporting of key business metrics.

This is a fantastic opportunity to work on innovative projects, develop your skills, and grow your career in a rapidly expanding industry.



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