Marketing Innovation Manager

1 week ago


Winnipeg, Manitoba, Canada Tilray Brands, Inc. Full time

Tilray Brands, Inc. is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America.

We are seeking a highly skilled Marketing Innovation Manager to join our team in Winnipeg, MB.

The estimated salary for this role is $70,000 - $90,000 per year, depending on experience.

Job Description

This is a pivotal role that requires strong business acumen, innovative thinking, and excellent communication skills.

  • Brand Strategy: Develop innovation brand plans, forecasts, and marketing objectives to achieve long-term and short-term business goals.
  • Project Management: Lead product, packaging, communications, and other projects, working across cross-functional teams, agency partners, and external vendors to deliver results.
  • Analytics and Tracking: Analyze brand performance and competitive environment to identify problems, opportunities, and trends, as well as lead reporting of key business metrics.

Required Skills and Qualifications:

  • Bachelor's degree in Business, Marketing, or related field.
  • 1-3 years of Brand Management experience or 3-5 years relevant marketing experience.
  • Demonstrated Project Management experience.
  • Strong strategic and critical thinking skills, ability to analyze inputs, opportunities, and develop strategy.

About Tilray Brands, Inc.

Tilray Brands, Inc. welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.



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