Marketing Innovator

1 week ago


Winnipeg, Manitoba, Canada Tilray Brands, Inc. Full time
Job Description:

The Marketing Innovator - Brand Development Lead is a pivotal role within the Marketing Team at Tilray Brands, Inc., responsible for delivering strong business performance by accelerating growth and share in retail channels. This individual will work closely with the Marketing Director and cross-functional teams to identify, plan, and execute projects and priorities with excellence.

About the Role:
  • Develop innovation brand plans, forecasts, and marketing objectives to achieve long-term and short-term business goals, including strategic planning, brand positioning, brand voice, and brand personality.
  • Lead strategy and execution of innovation projects to deliver annual growth across multiple brands.
  • Manage cross-functional projects from concept through commercialization, driving timelines and deliverables for all stakeholders.
  • Analyze brand performance and competitive environment to identify problems, opportunities, and trends, leading reporting of key business metrics.
Required Skills and Qualifications:
  • Bachelor's degree required, Business and/or Marketing Concentration.
  • ~1-3 years of Brand Management experience or 3-5 years relevant marketing experience.
  • ~ Demonstrated Project Management experience.
  • ~ Strong interpersonal, verbal, and written skills – comfortable presenting to senior leadership.
  • ~ Comfort with Microsoft office (Excel, PowerPoint, etc.).
  • ~ Ability to work a flexible schedule and travel when required.
Benefits:
  • Office Environment.
  • Significant Computer Usage.
  • Senior Director, Marketing.
Salary:

$80,000 - $110,000 per year, depending on location and experience.

About Us:

Tilray Brands, Inc. is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America. We are committed to employment equity and diversity in the workplace and welcome applications from all qualified individuals.



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