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Digital Marketing and Branding Specialist
1 month ago
About Us:
At AC Global, we pride ourselves on delivering professional technology solutions tailored to our clients' needs. We are looking for a talented Digital Marketing and Branding Specialist to elevate our brand and connect with audiences through powerful digital marketing strategies and compelling design.
Role Overview:
The Digital Marketing and Branding Specialist will be responsible for developing, executing, and optimizing our digital presence across various platforms. This role combines creativity with strategic insight, requiring expertise in both visual design and digital marketing to ensure our message resonates with current and potential clients.
Key Responsibilities:
- Graphic Design & Branding: Develop and maintain consistent branding across all channels.
- Design promotional materials, social media graphics, and website assets that effectively communicate our brand's message.
- Collaborate on product packaging, digital ads, and other design elements to ensure cohesion throughout our marketing efforts.
Sales & Service Team Collaboration:
- Partner with sales and service teams to develop marketing plans and projects aimed at driving sales growth and customer engagement.
- Ensure marketing strategies align with business objectives, identifying new opportunities to promote our products and services.
- Develop targeted materials and campaigns to support product launches, promotions, and customer retention initiatives.
Website Management & Content Creation:
- Update and maintain the website, ensuring a seamless user experience for our clients and visitors.
- Create and manage blog posts, landing pages, and email marketing content that resonates with our target audience.
- Optimize website content for SEO best practices.
Digital Marketing Campaigns:
- Develop and execute digital marketing campaigns across social media, email, and PPC platforms to reach our target audience.
- Track and analyze campaign performance, adjusting tactics for optimal results.
Social Media & Community Management:
- Grow and engage our social media audience by maintaining a consistent posting schedule and responding to comments and messages in a timely, professional manner.
- Plan and execute paid social media campaigns to reach targeted audiences.
Analytics & Reporting:
- Monitor and report on KPIs for campaigns and website performance, using data insights to refine strategies and improve engagement.
Qualifications:
- Bachelor's degree in Graphic Design, Marketing, or a related field.
- 2+ years of experience in digital marketing and graphic design.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and digital marketing tools (e.g., Google Analytics, social media ad platforms).
- Strong understanding of SEO, PPC, and social media best practices.
- Exceptional communication skills, a collaborative approach, and a keen eye for detail.
We estimate the salary for this position to be around $85,000 per year, based on industry standards and location factors.