Strategic Marketing Vice President

1 month ago


Montreal, Quebec, Canada Reitmans Full time

Job Title: Vice President Marketing, Ecommerce

Description:

At Reitmans (Canada) Limited, we're looking for a visionary leader to shape our brand vision and drive growth across our Omni-channel ecosystem. As Vice President of Marketing and Ecommerce, you'll lead cross-functional collaboration, leveraging consumer insights to create compelling brand narratives and campaigns that resonate with our target audience.

  • Key Responsibilities:
  • Develop and execute 360 brand strategy and marketing execution.
  • Create innovative strategies to expand our brand reach and foster a creative environment.
  • Drive ecommerce growth through digital channel planning and online merchandising.
  • Deliver best-in-class customer experience through strategic brand vision execution.
  • Inspire and develop a creative marketing team towards customer centricity and business growth.

Qualifications:

  • Requirements:
  • Bachelor's degree in commerce, marketing, or related field.
  • 15+ years of experience in consumer brand marketing, with 7+ years in executive leadership roles.
  • Passion for building brands and creating lasting customer relationships.
  • Strong omni-channel marketing background with storytelling and cross-channel experience.
  • Ability to balance data and creative to deliver customer needs and brand expectations.
  • Excellent bilingual oral and written communication skills.


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