BlackBerry QNX Senior Partner Marketing Leader
1 month ago
BlackBerry QNX is a leading provider of software solutions for the embedded systems industry. We are seeking an experienced Senior Partner Marketing Manager to join our team and drive the development of partner marketing programs with regional reseller and global strategic partners.
Key Responsibilities- Develop and execute joint partner marketing plans that support brand and sales objectives.
- Plan, execute, track and report on joint marketing activities, including virtual and in-person events, lead generation and digital programs and joint partner activities.
- Optimize marketing performance of partner focused initiatives.
- Define business metrics, measurement, and testing plans for channels and campaigns.
- Build good working relationships with regional sales teams and ensure regular communication of marketing activities.
- Collaborate internally with QNX Product Management, Engineering, Alliances, the wider Marketing team, Sales and Analyst Relations.
- Compile competitive intelligence relevant to our partner ecosystem using detailed market and audience analysis.
- 8+ years of experience in a similar Business-2-Business environment.
- Professional engineering and/or business/marketing experience.
- Excellent written and verbal communication skills at all levels.
- Understanding of the customer life-cycle and how to serve relevant messaging for each stage.
- Deep understanding of the entire marketing mix.
- Excellent writing and editing skills, with attention to detail.
- Working with a team to communicate and collaborate cross-functionally.
- Comfortable communication to customers and executive leadership team.
- Strong time and project management skills, handling multiple priorities with ease.
- Technical background an asset.
BlackBerry QNX is a global leader in the embedded software industry, trusted across multiple high-performance industries. With increasing demand for complex embedded software systems, BlackBerry QNX is well positioned for continued growth.
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