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Senior Product Marketing Leader
2 months ago
At HelloFresh, we're on a mission to revolutionize the way people cook and eat at home.
We're seeking an exceptional Senior Product Marketing Leader to join our team in driving revenue growth and user engagement across our core brands - HelloFresh and Chefs Plate. This is a fantastic opportunity for a seasoned marketing professional with a passion for product marketing to make a significant impact in shaping our go-to-market strategies and delivering business results.
The successful candidate will be responsible for developing and executing comprehensive product marketing strategies that maximize core menu awareness and appeal, drive uptake, and promote new product development. You'll work closely with cross-functional teams to bring innovative ideas and campaigns to life, championing our brand values and messaging across various channels.
This role offers a unique blend of strategic thinking, creativity, and analytical skills, as you'll lead key initiatives, partner with global teams, and collaborate with stakeholders to drive business outcomes. As a senior leader on our marketing team, you'll have the opportunity to influence and motivate people at all levels, leveraging your expertise to develop and execute impactful campaigns that meet our business objectives.
You'll be responsible for leading the development and execution of various product marketing campaigns to drive acquisition, order rate, and reactivation across the channel mix, partnering with growth, retention, and reactivation teams. Additionally, you'll own product marketing communications to active customers, driving product education, new product development, and promoting surcharge items and add-ons.
This is an excellent opportunity for a motivated and ambitious marketing professional to grow their career, take on new challenges, and contribute to the success of a rapidly growing company like HelloFresh.
As a member of our team, you can expect a competitive salary range of $120,000-$150,000 per year, depending on your experience and qualifications, along with a comprehensive benefits package, including health and dental insurance, a health spending account, and unlimited access to the Headspace app. You'll also enjoy generous vacation and PTO time, a parental leave top-up program, and opportunities for professional development and growth.
We're committed to creating a diverse and inclusive workplace where everyone feels valued and empowered to succeed. If you're a strategic thinker, a creative problem-solver, and a passionate marketer looking for a new challenge, we encourage you to apply for this exciting opportunity
