Global Partner Marketing Lead

3 days ago

Toronto, Ontario, Canada Equinix Full time
About Equinix

Equinix is the world's leading digital infrastructure company, operating over 250 data centers across the globe. We provide a trusted platform for digital leaders to bring together and interconnect foundational infrastructure at software speed.

Job Summary

This role plays a critical part in driving development and execution of the Global Partner Experience across marketing-owned partner-facing tools and systems to achieve sales and marketing goals and objectives.

Responsibilities
  • Develop and execute demand generation campaigns to enable co-branding and customization by Partners; execution through cross collaboration with key stakeholders across Marketing, Channel Marketing and channel sales organization
  • Develop Partner Portal strategies, implementation plans and manage budgets to increase adoption and utilization of portal, accelerate channel awareness, partner education, channel demand generation, joint marketing activities and partner readiness and enablement
  • Drive global consistency through collaboration and alignment with Regional Partner Marketing and Global Partner Experience peers to develop and execute consistent processes, positioning and messaging across partner-marketing owned tools (Partner Portal, Demand Center); including localization when required
  • Develop and manage joint marketing fund program in partnership with Global Partner Programs team to accelerate joint marketing activities with prioritized partners
  • Enhance partner experience through consistent monitoring and measurement of partner-facing tool utilization; identify gaps are and create programs/campaigns, tactics to fill those gaps and provide regular reporting to key stakeholders
  • Lead internal global communication efforts to drive alignment with and awareness of partner engagement with partner-marketing owned partner facing tools
  • Serve as Global Partner Experience prime for Reseller partners to maintain overall reseller community acumen; Engage with Channel Sales leaders and Regional Partner Marketing Managers to participate in quarterly business reviews supporting alignment
About You

We're looking for an experienced professional with a strong background in digital infrastructure and partner marketing. The ideal candidate will have:

  • 10+ years experience preferred
  • Bachelor's degree preferred
Salary Information

The estimated salary for this role is between $150,000 and $200,000 per year, depending on location and experience.

Why Join Us?

At Equinix, we're committed to creating a workplace where everyone feels welcome and valued. We offer a range of benefits and perks to support your career and well-being, including opportunities for professional growth and development.

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