Senior Living Marketing Specialist
4 weeks ago
We are seeking a highly motivated and experienced Senior Living Marketing Specialist to join our team at Verve Senior Living. As a key member of our marketing team, you will be responsible for developing and implementing effective marketing strategies to achieve occupancy targets.
Key Responsibilities- Develop and implement home-specific marketing and sales programs to achieve occupancy targets.
- Participate in and contribute to the Verve Quality Improvement (VQI) program at the home.
- Market residential suites in accordance with established sales procedures to ensure occupancy targets are met.
- Develop both new and existing potential resident contacts through a structured marketing and follow-up program.
- Facilitate and ensure a smooth transition for new residents, including preparing and processing Tenancy Agreements and coordinating move-ins and room preparation.
- Co-ordinate both internal and external public relations activities, and conduct tours and act as the internal and external referral source for all sales and marketing contacts and activities.
- Maintain statistics to evaluate sales and marketing effectiveness, including maintaining complete and accurate sales records and preparing marketing and sales reports for submission to the general manager.
- Minimum grade 12. Post secondary education with a preference to business administration, with a major in sales, marketing, communication or public relations, or a background in an industry related to the position: real estate, healthcare, or sales.
- Minimum five years of business experience, preferably in retirement, hospitality, healthcare or consumer sales sectors.
- Excellent verbal and written communication skills in the English language.
- Must be a self-starter and have a valid Ontario driver's license and be willing to drive own vehicle.
- Must have proficiency with computers and be able to use Sherpa.
Verve Senior Living is an inclusive, equitable and accessible workplace. We are dedicated to building a team that reflects the diversity of the residents and communities in which we live and serve.
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