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Marketing Strategy Consultant

2 months ago

Burlington, Ontario, Canada Smart Tech Outlet Full time
Job Description

We are seeking a highly skilled Marketing Strategy Consultant to join our team at Smart Tech Outlet.

Company Overview

Smart Tech Outlet is a leading provider of innovative technology solutions. Our mission is to deliver exceptional products and services that meet the evolving needs of our customers.

Salary

The estimated annual salary for this position is $75,000 - $90,000, depending on experience.

Job Responsibilities
  • Develop policies and procedures to ensure effective marketing strategies
  • Perform administrative tasks to support marketing initiatives
  • Plan and execute development projects to drive business growth
  • Respond to enquiries from members of the business community concerning development opportunities
  • Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
  • Conduct comparative research on marketing strategies for industrial and commercial products
  • Prepare reports, research papers, educational texts or articles to inform marketing decisions
  • Answer written and oral inquiries to provide expert advice
  • Assist in the preparation of brochures, reports, newsletters and other marketing materials
  • Co-ordinate special publicity events and promotions to engage target audiences
  • Gather, research and prepare communications material to support marketing campaigns
  • Initiate and maintain contact with media outlets to secure press coverage
  • Prepare and/or deliver educational, publicity and information programs, materials and sessions to build brand awareness
  • Conduct analytical marketing studies to identify trends and opportunities
  • Review and evaluate commercial or industrial development proposals to inform investment decisions
  • Develop portfolio of marketing materials to showcase expertise
  • Evaluate customer service and store environments to inform improvements
  • Design, conduct and analyze quantitative and qualitative research projects to drive business growth
  • Develop feasibility studies to inform strategic decisions
  • Conduct online marketing, E-commerce and Website promotions to engage digital audiences
  • Prepare funding applications to secure resources for marketing initiatives
  • Develop marketing strategies to drive business growth and increase revenue
  • Develop and implement business plans to achieve marketing objectives
  • Maintain and manage digital database to track marketing performance
  • Write and edit press releases, newsletter and communications materials to promote brand awareness
  • Consult with clients after sale to provide ongoing support
  • Supervise office and volunteer staff to ensure effective teamwork
Required Skills and Qualifications
  • Degree in Marketing, Business or related field
  • 3-5 years of experience in marketing strategy and development
  • Excellent written and verbal communication skills
  • Strong analytical and problem-solving skills
  • Ability to work in a fast-paced environment and prioritize tasks effectively
Benefits
  • Competitive salary and benefits package
  • Ongoing professional development opportunities
  • Collaborative and dynamic work environment
Location

This role is based in an urban area.