Digital Marketing and Account Coordinator
1 month ago
We are seeking a highly skilled Digital Marketing and Account Coordinator to join our team at Cogeco Connexion.
Job DescriptionThe ideal candidate will have a strong understanding of B2B/B2C marketing principles, particularly in the telecommunications industry. They will be responsible for developing, executing, and optimizing comprehensive marketing strategies to drive growth, retention, and customer engagement.
Key Responsibilities:- Create and implement marketing strategies that drive customer acquisition, retention, and revenue growth in target markets.
- Implement initiatives to boost sales based on feedback from sales channels and NPS surveys.
- Set up a winback journey to recover accounts within a short period of time.
- Design, launch, and manage multi-channel marketing campaigns while ensuring the user experience and the delivered projects meet the acceptance criteria.
- Conduct competitive analysis to identify trends, opportunities, and challenges in the telecommunications sector (Canada and United States) to remain competitive across all channels and touchpoints.
- Oversee the creation of compelling content, including emails, direct mailing, case studies, and presentations, tailored for B2B/B2C audiences.
- Monitor and analyze campaign performance metrics, using data-driven insights to refine marketing strategies and improve ROI.
- Manage the marketing budget effectively, ensuring all initiatives are cost-efficient and aligned with business objectives.
- A bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 7 years of experience in marketing, preferably within the telecommunications sector.
- Familiarity with digital marketing tools and sales platforms (Salesforce, Google Analytics, LinkedIn Ads, etc.).
- Bilingual: Fluent in both English and French to effectively communicate with stakeholders across Canada and the United States is a plus.
Our company offers a competitive salary of $85,000 - $110,000 per year, depending on experience, as well as opportunities for professional growth and development.
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