Digital Product Strategy Director

1 day ago


Burlington, Ontario, Canada HIEC - Halton Industry Education Council Full time

HIEC - Halton Industry Education Council seeks a skilled Digital Product Strategy Director to oversee the organization's websites, driving strategy, development, and continuous improvement.

About HIEC

We are an innovative not-for-profit social enterprise focused on partnership, mentorship, and workforce development in Ontario. With over 30 years of experience as a community-focused organization, our goal is to enhance career education and inspire youth to make informed career decisions.

What We Offer

We foster a culture of inclusion and belonging so everyone feels valued, respected, and heard. Our benefits include:

  • 2 weeks' vacation + a holiday shutdown
  • Mental Health Supports (Calm App Subscription, Better Help Sessions)
  • PD/Career Development Opportunities

The successful candidate will be responsible for managing core product components, from initial concept through development to successful adoption, leveraging best practices in web technology and user experience.

Key Responsibilities
  1. Co-define and communicate the product vision, strategy, and objectives with the development team and applicable stakeholders.
  2. Create and maintain a prioritized product backlog by collaborating with stakeholders to gather requirements, prioritize items, and ensure the backlog is refined and ready for development.
  3. Participate in all aspects of the product development lifecycle, including analysis, design, testing, and integration.
  4. Work collaboratively with business development to conduct market research and competitive analysis to identify market trends, customer needs, and opportunities.
  5. Work with users, marketing, program, and other stakeholders to identify key business use cases that drive enhancements and requirements in the product development process.
  6. Collaborate with marketing to develop core positioning and messaging for our websites.
  7. Conduct market research and analyze competitor websites to ensure a cutting-edge user experience and feature set.
  8. Serve as the primary point of contact for website direction, managing cross-department communication regarding website updates and enhancements.
  9. Oversee UX/UI design efforts, ensuring sites provide an accessible, engaging, and intuitive user experience.
  10. Monitor website performance using analytics tools to drive improvements and inform future development.
  11. Develop and report on key performance indicators (KPIs) to track user engagement and website effectiveness.
Requirements

To be considered for this role, you should have:

  • A bachelor's degree or diploma in Computer Science, Engineering, or Information Technology.
  • 5 – 7 years of experience in product management, managing web applications and/or digital products.
  • Experience in software development and product transformation, with a strong track record of revamping legacy products into modern, innovative solutions.
  • Expertise in Ruby on Rails, knowledge of PostgreSQL, web frameworks like React and Vue, and other modern technologies.
  • Project Management Professional (PMP) Certification is an asset.
Salary

The estimated salary range for this position is $120,000 - $160,000 per year, based on industry standards and location.



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