Dynamic Real Estate Marketing Strategist

7 days ago

Burlington, Ontario, Canada Summit Search Group Full time

About Our Client: Summit Search Group is a leading recruitment agency with extensive experience in connecting top talent with prestigious companies across Burlington, ON and surrounding areas.

We are currently seeking a highly skilled Marketing Manager to join our team. As a key player in our marketing department, you will be responsible for developing and executing comprehensive marketing strategies that drive business growth, enhance brand presence, and foster strong client relationships.

Estimated Salary: $85,000 - $110,000 per year, depending on experience.

Key Responsibilities:
  • Marketing Strategy & Brand Development
  • Develop and execute a comprehensive marketing strategy that aligns with business goals, focusing on digital transformation and brand elevation.
  • Craft creative marketing strategies to attract local home buyers, sellers, and investors, using both traditional and digital channels.
  • Establish key performance indicators (KPIs) and projected ROI to measure the effectiveness of marketing campaigns and initiatives.
  • Digital Marketing & Content Creation
  • Utilize digital marketing tools (SEO, Google Ads, email campaigns) to maximize visibility, engagement, and lead generation.
  • Design engaging visual and written content using graphic design tools (e.g., Canva, Photoshop) to capture audience attention.
  • Analyze performance metrics and campaign data to continuously optimize campaigns and ensure maximum impact and ROI.
  • Integrate AI and automation initiatives, researching and implementing AI apps and platforms (e.g., Opus Clips, ChatGBT, Jasper, realmark.ai) to enhance marketing strategies, content creation, and analytics.
  • Event Management & Community Engagement
  • Plan and promote open houses, charity events, community activities, and other real estate-related events to build brand presence.
  • Build partnerships with local businesses and community influencers to strengthen brand awareness and client relationships.
  • Manage events, email marketing, and social media campaigns with a results-driven approach to increase engagement and lead conversion.
  • Leadership & Team Collaboration
  • Foster a collaborative and progressive culture within the team, ensuring smooth coordination across departments and alignment on key marketing initiatives.
  • Demonstrate strong leadership by managing multiple priorities, setting clear goals, and driving projects to completion.
  • Mentor and guide team members to achieve their best performance, fostering a team-oriented environment.
Requirements:
  • A creative mindset paired with the ability to develop and execute strategic marketing initiatives.
  • Forward-thinking, proactive, problem solver, mindset.
  • Exceptional communication skills, with an eye for detail and flair for compelling content creation.
  • Strong organizational skills to manage multiple projects, set priorities, and meet deadlines efficiently.

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