Senior Manager, Lifecycle Marketing Specialist
5 days ago
Role Summary
The Senior Manager, Lifecycle Marketing is a key position within the President's Choice Bank team, responsible for driving revenue growth, customer engagement, and retention for the portfolio. This role will play a pivotal part in shaping the future of Canadian retail banking, leveraging the company's unique position as one of the country's largest employers.
Key Responsibilities:
- Develop and implement lifecycle marketing campaigns, identifying trigger points throughout the customer journey.
- Drive end-to-end lifecycle strategies for each stage of the customer journey, across different customer segments.
- Own personalization strategy to enable relevant communications across customer experience and various touchpoints.
- Use data to inform decision making, leveraging insights to define and refine strategies and enhance the effectiveness of marketing communication initiatives.
- Act as the Product Marketing lead with external business partners for annual planning, quarterly updates, and program creation.
- Develop quarterly and annual plans to optimize customer base outlook, increase product bundling, participation in loyalty programs, and service upsell.
- Lead key customer retention and engagement strategies to deepen customer relationships and provide value to customers.
- Lead development and implementation of marketing automation technology to improve workflows and enhance customer journey.
Qualifications:
- University degree with a specialization in Business, Marketing, or an equivalent degree in a field of study related to the job.
- At least 7 years of experience in customer base marketing, or related function, within a services-based business.
- Proven track record of developing and implementing customer journeys across multiple touchpoints.
- Tech-savvy, with experience leveraging marketing automation software, CRM, and interested in emerging technology.
- Strategic thinker who can develop and execute near and long-term strategies and roadmaps.
- Proven ability to build relationships with partners and colleagues across different business units and groups.
- Collaborative approach with the ability to influence and build consensus across internal and external partners.
- Ability to manage multiple deliverables and meet deadlines & goals within a fast-paced, dynamic environment.
- Strong analytical skills and ability to measure the effectiveness of programs.
- Experience managing a team and working cross-functionally.
- Communicate with clarity in all situations to all levels, including written, verbal, and team settings.
About President's Choice Bank
President's Choice Bank is a leader in the Canadian retail banking industry, with a commitment to sustainability and social impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing, and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect, and Excellence – guide all our decision-making and come to life through our Blue Culture.
We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits. We are committed to creating accessible environments for our colleagues, candidates, and customers. Requests for accommodation due to a disability can be made at any stage of application and employment.
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