Senior Manager, Customer Lifecycle Marketing

2 months ago

Old Toronto, Ontario, Canada Accoravillage Full time
Job Description

Job Title: Senior Manager, Customer Lifecycle Marketing

Job Summary:

We are seeking a highly skilled and experienced Senior Manager, Customer Lifecycle Marketing to join our team at Accoravillage. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive communication strategy that effectively engages, informs, and nurtures relationships for our investment products and services.

Key Responsibilities:

  • Develop and execute a strategic marketing plan that drives customer engagement, loyalty, and revenue growth
  • Collaborate with cross-functional teams to design and implement best-in-class marketing strategies that drive customer value and loyalty
  • Build and maintain relationships with key stakeholders, including product teams, marketing specialists, and external partners
  • Manage and oversee the execution of lifecycle engagement campaigns to increase customer loyalty, advocacy, and lifetime value
  • Develop and analyze data-driven insights to inform marketing decisions and optimize campaign performance
  • Manage the engagement marketing budget and ensure efficient allocation of resources
  • Oversee the briefing and delivery of high-quality, engaging content consistent with our brand voice across multiple channels
  • Lead, mentor, and develop the engagement team to achieve high performance and foster a collaborative and creative work environment

Requirements:

  • At least 10 years of relevant CRM, CBM, or lifecycle marketing experience with a proven track record in developing and executing scalable campaigns that drive customer engagement, loyalty, and exceed business results
  • In-depth knowledge and experience with CRM principles, best practices, and tools to drive success
  • Ambition and humility, with a strong understanding of various marketing channels and a willingness to push for better, newer, and more innovative ways to do things
  • Ability to identify actionable insights and make data-driven decisions
  • Ability to collaborate and listen, with a keen eye for prioritization and a strong understanding of how to build trust and influence cross-functional stakeholders
  • Excellent organization skills and strong attention to detail
  • Keen interest in or experience in the financial services and/or investment industry, with a solid understanding of how to build trust and influence cross-functional stakeholders

What We Offer:

  • A dynamic and collaborative work environment that encourages innovation and continuous improvement
  • A competitive compensation package and comprehensive benefits
  • Opportunities for professional growth and development, including training and mentorship programs
  • A diverse and inclusive workplace that values diversity, equity, and inclusion

Accoravillage:

Accoravillage is a leading provider of investment products and services, committed to helping our customers achieve their financial goals. We are a dynamic and collaborative organization that values innovation, creativity, and teamwork. Our mission is to provide exceptional customer experiences and drive business growth through strategic marketing initiatives.

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