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Senior Manager, Lifecycle Marketing Strategist

2 months ago

Toronto, Ontario, Canada President's Choice Financial Full time
About the Role

We are seeking a highly skilled Senior Manager, Lifecycle Marketing Strategist to join our President's Choice Financial team. As a key member of our marketing team, you will be responsible for developing and implementing customer lifecycle strategies that drive revenue growth, customer engagement, and retention.

Key Responsibilities
  • Develop and execute customer journey strategies across multiple touchpoints, including email, SMS, and in-app messaging.
  • Lead the development of marketing campaigns that drive customer engagement and retention, and identify opportunities for upsell and cross-sell initiatives.
  • Collaborate with internal and external partners to design and execute integrated customer marketing campaigns that leverage data-driven insights and personalized communications.
  • Own the personalization strategy to enable relevant communications across customer experience and various touchpoints.
  • Use data to inform decision making, leveraging insights to define and refine strategies and enhance the effectiveness of marketing communication initiatives.
  • Act as the Product Marketing lead with external business partners for annual planning, quarterly updates, and program creation, governance, and definition.
  • Develop quarterly and annual plans designed to optimize customer base outlook, increase product bundling, participation in loyalty programs, service upsell, etc.
  • Responsible for leading key customer retention and engagement strategies to deepen customer relationships and proactively provide value to customers.
  • Lead the development and implementation of marketing automation technology to improve workflows and enhance customer journey.
Requirements
  • University degree with a specialization in Business, Marketing, or an equivalent degree in a field of study related to the job.
  • At least 7 years of experience in customer base marketing, or related function, within a services-based business (banking, insurance, telecommunications, etc.).
  • Proven track record of developing and implementing customer journeys across multiple touchpoints, including email, SMS, app.
  • Tech-Savvy – experience leveraging marketing automation software, CRM (bonus points for Salesforce Marketing Cloud), and interested in leveraging emerging technology.
  • Strategic thinker who can develop and execute near and long-term strategies and roadmaps.
  • Proven ability to build relationships with partners and colleagues across different business units and groups.
  • Collaborative approach with the ability to influence and build consensus across internal and external partners to secure alignment and consensus.
  • Ability to manage multiple deliverables and meet deadlines & goals within a fast-paced, dynamic, and sometimes ambiguous environment.
  • Ability to deal with ambiguity, self-organize and be proactive to complete multiple tasks on time with a clear focus on quantitative results is required.
  • Strong analytical skills and ability to measure the effectiveness of programs.
  • Experience managing a team and working cross-functionally.
  • Communicate with clarity in all situations to all levels, including written, verbal and team settings.