Growth and Lifecycle Marketing Specialist

6 days ago

Toronto, Ontario, Canada Lightspeed Full time

About the Role

We are seeking a highly motivated and experienced Product Marketing Manager to lead growth and lifecycle marketing programs for our Financial Services portfolio, with a focus on Payments. This role will be responsible for analyzing trends in our Instant Payout and Payment Link adoption and usage to inform and define marketing programs.

Key Responsibilities

  • Drive ongoing experimentation and growth efforts to improve funnel performance
  • Execute growth/lifecycle marketing programs that support business goals
  • Optimize the onboarding experience for new merchants onto Lightspeed Payments
  • Build relationships throughout the organization and interact with diverse stakeholders to accelerate the launch and lifecycle management of key Payment features
  • Initiate and shape new programs and ways of working across teams

Requirements

  • 2-5 years experience working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
  • Self-starter attitude with an innate curiosity for uncovering new opportunities and an eagerness to bring them to life
  • Previous background in SaaS marketing, preferably with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences
  • Experience working with product and engineering teams
  • Excellent project management skills to lead and influence multiple cross-functional stakeholders to meet project objectives and deadlines
  • Ability to build, maintain, and manage close working relationships across a variety of departments and levels
  • Strong quantitative analytical ability and excellent written and oral communication skills
  • Genuine interest in and curiosity in helping small businesses succeed

What We Offer

  • Ability to do your job in a truly flexible environment
  • Genuine career opportunities in a company that's creating new jobs every day
  • Work in a team big enough for growth but lean enough to make a real impact

Benefits

  • Lightspeed RSU program (we are all owners)
  • Unlimited paid time off policy
  • Flexible working policy
  • Immediate access to health insurance
  • Health and wellness benefits
  • Paid leave assistance for new parents
  • Linkedin learning license
  • 1 paid volunteer day annually

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