Current jobs related to Marketing Manager, PCMA Lifecycle Management - Toronto, Ontario - President's Choice Financial

  • Marketing Manager, PCMA Lifecycle

    4 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    Marketing Manager, PCMA LifecycleAt President's Choice Financial, we're seeking a seasoned Marketing Manager to lead our PCMA Lifecycle Management team. As a key member of our marketing team, you'll be responsible for developing and executing marketing strategies to drive customer engagement and business results.Key Responsibilities:Lead the development and...

  • Marketing Manager, PCMA Lifecycle

    4 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    Marketing Manager, PCMA LifecycleAt President's Choice Financial, we're seeking a seasoned Marketing Manager to lead our PCMA Lifecycle Management team. As a key member of our marketing team, you'll be responsible for developing and executing marketing strategies to drive customer engagement and business results.Key Responsibilities:Lead the development and...

  • Marketing Manager, PCMA Lifecycle

    4 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    Marketing Manager, PCMA LifecycleAt President's Choice Financial, we're seeking a seasoned marketing professional to lead our PCMA Lifecycle Management team. As a key member of our product management team, you'll be responsible for developing and executing marketing strategies to drive customer engagement and business results.Key Responsibilities:Develop and...

  • Marketing Manager, PCMA Lifecycle

    4 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    Marketing Manager, PCMA LifecycleAt President's Choice Financial, we're seeking a seasoned marketing professional to lead our PCMA Lifecycle Management team. As a key member of our product management team, you'll be responsible for developing and executing marketing strategies to drive customer engagement and business results.Key Responsibilities:Develop and...

  • Marketing Manager, PCMA Lifecycle

    4 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    Marketing Manager, PCMA LifecycleAt President's Choice Financial, we're seeking a seasoned Marketing Manager to lead our PCMA Lifecycle Management team. As a key member of our marketing team, you'll be responsible for developing and executing strategic marketing campaigns to drive customer engagement and business results.Key Responsibilities:Lead the...

  • Marketing Manager, PCMA Lifecycle

    4 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    Marketing Manager, PCMA LifecycleAt President's Choice Financial, we're seeking a seasoned Marketing Manager to lead our PCMA Lifecycle Management team. As a key member of our marketing team, you'll be responsible for developing and executing strategic marketing campaigns to drive customer engagement and business results.Key Responsibilities:Lead the...

  • Marketing Manager, PCMA Lifecycle

    4 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    Marketing Manager, PCMA LifecycleAt President's Choice Financial, we're seeking a seasoned Marketing Manager to lead our PCMA Lifecycle Management initiatives. As a key member of our team, you'll be responsible for driving engagement and business results within our strategically important pillar of the Loblaw enterprise.Key Responsibilities:Develop and...

  • Marketing Manager, PCMA Lifecycle

    4 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    Marketing Manager, PCMA LifecycleAt President's Choice Financial, we're seeking a seasoned Marketing Manager to lead our PCMA Lifecycle Management initiatives. As a key member of our team, you'll be responsible for driving engagement and business results within our strategically important pillar of the Loblaw enterprise.Key Responsibilities:Develop and...

  • Marketing Manager, PCMA Lifecycle

    4 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    Marketing Manager, PCMA LifecycleAt President's Choice Financial, we're committed to making the everyday simple and better for our customers. As a Marketing Manager, PCMA Lifecycle, you'll play a key role in driving engagement and business results within our strategically important pillar, stewarding the beloved President's Choice brand.Key...

  • Marketing Manager, PCMA Lifecycle

    4 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    Marketing Manager, PCMA LifecycleAt President's Choice Financial, we're committed to making the everyday simple and better for our customers. As a Marketing Manager, PCMA Lifecycle, you'll play a key role in driving engagement and business results within our strategically important pillar, stewarding the beloved President's Choice brand.Key...

  • Marketing Manager, PCMA Lifecycle

    3 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    Marketing Manager, PCMA LifecycleAt President's Choice Financial, we're committed to making the everyday simple and better for our customers. As a Marketing Manager, PCMA Lifecycle, you'll play a key role in driving engagement and business results within our strategically important pillar, stewarding the beloved President's Choice brand.Role OverviewThis is...

  • Marketing Manager, PCMA Lifecycle

    3 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    Marketing Manager, PCMA LifecycleAt President's Choice Financial, we're committed to making the everyday simple and better for our customers. As a Marketing Manager, PCMA Lifecycle, you'll play a key role in driving engagement and business results within our strategically important pillar, stewarding the beloved President's Choice brand.Role OverviewThis is...

  • Senior Marketing Manager, PCMA Lifecycle

    1 week ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    About the RoleThe President's Choice Financial team is seeking a seasoned marketing professional to lead CRM initiatives and drive engagement within a strategically important pillar of the Loblaw enterprise.As the Manager, PCMA Lifecycle Management, you will own end-to-end planning and delivery of omnichannel, multiproduct communications to our existing PC...

  • Senior Marketing Manager, PCMA Lifecycle Management

    2 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    About the RoleThe President's Choice Financial team is seeking a seasoned marketing professional to lead the development and execution of lifecycle management strategies for our PCMA product. As a key member of our marketing team, you will be responsible for driving engagement and business results through the creation and implementation of omnichannel...

  • Marketing Director PCMA Lifecycle Management

    7 days ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    About the OpportunityThe President's Choice Financial team is seeking a seasoned marketing professional to lead CRM initiatives and drive engagement and business results within a strategically important pillar of the Loblaw enterprise.The Manager, PCMA Lifecycle Management will own end-to-end planning and delivery of omnichannel, multiproduct...

  • Marketing Manager, PCMA Lifecycle Management

    2 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    About the RoleThe President's Choice Financial team is seeking a seasoned marketing professional to lead CRM initiatives and drive engagement and business results within a strategically important pillar of the Loblaw enterprise.This is an exciting opportunity to own end-to-end planning and delivery of omnichannel, multiproduct communications to our existing...

  • Marketing Manager, PCMA Lifecycle Management

    2 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    About the RoleThe President's Choice Financial team is seeking a seasoned marketing professional to lead CRM initiatives and drive engagement and business results within a strategically important pillar of the Loblaw enterprise.This is an exciting opportunity to steward a beloved brand and own end-to-end planning and delivery of omnichannel, multiproduct...

  • PCMA Lifecycle Management Lead

    5 hours ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    About This RoleAs a key member of our President's Choice Financial team, you will play a critical role in driving the growth and success of our business through the development and execution of lifecycle marketing strategies.Your Key ResponsibilitiesLead the development and execution of lifecycle marketing plans to drive customer engagement and...

  • Lifecycle Marketing Manager

    1 week ago

    Toronto, Ontario, Canada Stripe Full time

    About the RoleAs a Lifecycle Marketing Manager at Stripe, you will be responsible for driving global marketing efforts to support sales motions and drive revenue growth. This includes designing, implementing, and optimizing scaled lifecycle campaigns across user segments and life stages.Key ResponsibilitiesDevelop and execute strategic plans to drive demand...

  • Lifecycle Marketing Manager

    4 weeks ago

    Toronto, Ontario, Canada Stripe Full time

    About StripeStripe is a leading financial infrastructure platform that empowers businesses to thrive in the digital economy. As a key player in the industry, we're committed to increasing the global GDP and making the internet a more accessible and inclusive place.About the TeamThe Growth Marketing team is a dynamic and performance-driven group of marketers...

Marketing Manager, PCMA Lifecycle Management

2 months ago

Toronto, Ontario, Canada President's Choice Financial Full time

About the Role

The President's Choice Financial team is seeking a seasoned marketing professional to lead the development and execution of customer lifecycle management strategies. As the Marketing Manager, PCMA Lifecycle Management, you will be responsible for driving engagement and business results within a strategically important pillar of the Loblaw enterprise.

Key Responsibilities

  • Develop and execute end-to-end marketing initiatives to address opportunities against tightly defined key performance indicators (KPIs) and changes to our customer value proposition.
  • Own the evolution of our Lifecycle Management strategy and execution to drive entrenchment and loyalty using customer journey mapping to guide thinking.
  • Lead the tracking and monitoring of programs to measure overall effectiveness, findings, and make recommendations accordingly to ensure customer KPIs are met.
  • Identify and bring data insights to life by deploying A/B testing and experimentation to consistently improve and optimize our communications strategy.
  • Champion a customer-centric approach, with a focus on using customer insights to inform planning while ensuring adherence to our brand.
  • Collaborate with teams across PC Financial (including Product Management, Credit Risk, Legal & Compliance, Insights & Analytics, Operations) and external partners (marketing agencies, Loblaw Digital) in support of various initiatives.
  • Lead the creative development process; working with agency teams to deliver innovative and impactful programs for our customer base.

Requirements

  • University degree with a specialization in Marketing, Business, or Commerce.
  • 3-5 years of related experience in banking/deposits and/or customer lifecycle/CRM.
  • Experience mapping customer journeys across multiple channels (email, SMS, in-app notifications, and offline channels) and familiarity with CRM software (i.e. Salesforce Marketing Cloud).
  • Strong analytical skills and ability to translate data into business insights through campaigns and A/B testing.
  • Passion for customer insights and communications to achieve business objectives.
  • Experience with developing and implementing customer-centric strategy and tactics.
  • Experience working in a fast-paced environment using agile methodologies to continuously launch and iterate on programs.
  • Experience in briefing and coaching an agency to deliver high-impact creative output.
  • Ability to manage, prioritize, and complete multiple projects effectively.
  • Ability to manage internal and external partners.
  • Excellent time management skills, capable of managing multiple programs simultaneously.
  • Strong communication skills.
  • Track record of delivering key business results.