Manager of Sports Lifecycle Marketing, Prime Video LATCANZ
3 weeks ago
Amazon's Prime Video is a leading on-demand video service that provides viewers with an extensive selection of popular Prime Original series and films, including critically acclaimed titles. As a rapidly expanding platform, Prime Video is now accessible in over 240 countries and territories. In recent years, sports content has emerged as a key strategic priority, with significant investments in acquiring broadcasting rights for major sporting events. As we enhance our sports programming, we seek skilled professionals to support various functions including content acquisition, production, and marketing.
The LATCANZ Central Marketing Team for Amazon Prime Video is dedicated to fostering customer growth and engagement through diverse marketing channels across multiple regions. This team supports the LATCANZ Region, which encompasses various countries and collaborates closely with global colleagues. We are in search of a forward-thinking leader to join our dynamic team.
In the role of Sports Lifecycle Marketing Manager, you will oversee all communications related to sports across our outbound and cross-site channels. Your responsibilities will include designing, implementing, and refining comprehensive lifecycle marketing campaigns utilizing a combination of email, push notifications, and placements on Amazon's owned platforms. Your primary goal will be to enhance the acquisition of new Prime Video customers through sports content, boost engagement with the PV Hub, and minimize the churn rate of sports-focused customers.
You will demonstrate the ability to work independently while managing both details and strategic vision. Your expertise in data-driven lifecycle marketing strategy and campaign execution will be essential, including copywriting, creative direction, campaign setup, and performance analysis. You will thrive in a fast-paced environment and consistently deliver impactful results.
Key Responsibilities- Develop and manage the customer lifecycle marketing strategy for sports-focused customers, including support for seasonal launches, onboarding, in-season engagement, and churn mitigation.
- Oversee the entire campaign creation and execution process, managing critical elements such as targeting, messaging, localization, creative content, and planning.
- Implement new outbound and out-of-app best practices to enhance scalability and automation across LATCANZ.
- Ensure the highest standards in campaign execution by conducting quality assurance and approving all marketing initiatives.
- Conduct in-depth analyses to provide data-driven recommendations and collaborate with business intelligence teams to assess campaign performance.
- Coordinate with other channel leads and regional peers within Prime Video and Amazon to support significant launches and partnerships.
- Collaborate with Product Teams to drive automation across the campaigns designed to enhance customer retention.
- 4+ years of professional marketing experience, excluding internships.
- Proven experience in utilizing data and metrics to drive improvements.
- Proficiency in Excel or Tableau for data manipulation, including macros, charts, and pivot tables.
- Experience in managing or collaborating within cross-functional marketing and creative teams.
- Demonstrated ability to build, execute, and scale cross-functional marketing programs from inception to completion.
- Expertise in audience segmentation and targeting.
- Experience managing campaigns across multiple territories.
- Familiarity with digital marketing and content production timelines and processes.
Amazon is committed to fostering a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status.
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