Shopper Insights Manager

3 days ago

Toronto, Ontario, Canada Molson Coors Full time
About the Role

We are seeking a highly skilled Shopper Insights Manager to join our team at Molson Coors. As a key member of our commercial team, you will be responsible for providing strategic insights and recommendations to drive business growth and improve customer engagement.

Key Responsibilities
  • Consumer Research and Analysis: Conduct in-depth research and analysis of consumer behavior, preferences, and trends to inform business decisions.
  • Market Intelligence: Stay up-to-date with industry trends, competitor activity, and market developments to identify opportunities and threats.
  • Shopper Marketing Strategy: Develop and implement shopper marketing strategies to drive sales, increase customer loyalty, and improve brand awareness.
  • Collaboration and Communication: Work closely with cross-functional teams, including sales, marketing, and product development, to ensure alignment and effective communication of insights and recommendations.
  • Continuous Improvement: Stay current with industry best practices and emerging trends to continuously improve research methods, tools, and techniques.
Requirements
  • 4+ years of experience in consumer research, shopper insights, or a related field.
  • Bachelor's degree in a relevant field, such as marketing, business, or psychology.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and develop actionable recommendations.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Passion for understanding consumer behavior and market trends, with a desire to stay current with industry developments and best practices.
About Molson Coors

Molson Coors is a leading global brewer with a rich history and a commitment to innovation and excellence. We offer a dynamic and inclusive work environment, with opportunities for professional growth and development. If you are a motivated and results-driven individual with a passion for consumer research and shopper insights, we encourage you to apply for this exciting opportunity.

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