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Category Insights Manager
3 months ago
Overview
The primary objective is to establish expertise in the Energy Category and to be recognized as the preferred partner for Energy Category solutions. The Category Development Manager (CDM) will play a crucial role in fostering, developing, and sustaining credible, long-term relationships with retail partners and customers associated with Red Bull.
Reporting Structure
The CDM will report directly to the Senior Category Development Manager and will serve as the principal category liaison for assigned clients. The role involves delivering category strategies and offering strategic recommendations related to category and shopper insights to Buyers. Additionally, collaboration with the National Account team will be essential to leverage category insights and pinpoint strategic opportunities aimed at enhancing Red Bull's sales, market share, and optimizing promotion, pricing, shelf placement, and product distribution.
Focus Areas
This Category Development position will primarily concentrate on: Ecommerce, Emerging Channels, and On-Premise customers.
Key ResponsibilitiesAreas that align with your strengths:
- A minimum of 3 years' experience in Category Development or Key Account sales within the Consumer Packaged Goods (CPG) sector.
- A highly analytical, organized, and self-driven individual capable of extracting insights from diverse and complex data sources.
- Excellent communication and stakeholder management skills are essential for articulating analytics and delivering presentations across various organizational levels and to external customers.
- Proficient in advanced Excel functionalities, including pivot tables, slicers, and formulas.
- Experience with syndicated sales data (e.g., Nielsen), shopper panel data (e.g., Numerator, Nielsen Homescan, Kantar), and retailers' sales data (e.g., LDIA, Dunnhumby, IRI, Retail Link, SPS).
- Expertise in building planograms using software such as JDA Space Planning.
- High proficiency in Microsoft Office, particularly Excel and PowerPoint.
- Experience in retailer-facing roles is advantageous.
- Familiarity with both Direct Store Delivery (DSD) and Broadline distribution systems is a plus.
- A Bachelor's Degree from a recognized university.
- Fluency in English is required.
Travel Requirements
Willingness to travel 10-20% of the time.
Employment Type
This is a permanent position with benefits eligibility.
Candidate ProfileIn your application, we encourage you to showcase your unique style and explain why you believe this opportunity aligns with your career aspirations.
Red Bull is dedicated to treating all individuals with respect, ensuring they can maintain their dignity and independence. We advocate for integration and equal opportunity. Accommodations are available throughout the recruitment process, and applicants with disabilities may request accommodations as needed.
