Senior Shopper Marketing Account Manager

4 weeks ago

Old Toronto, Ontario, Canada AIP Connect Full time

About the Role:
Our client is a prominent marketing agency located in Toronto, specializing in delivering impactful public relations initiatives, digital marketing strategies, experiential marketing projects, and shopper marketing solutions tailored to their diverse clientele.

Position Overview:
This hybrid role requires you to be in the office two days a week, with Wednesdays being a mandatory in-office day. We are on the lookout for a seasoned Account Director with extensive expertise in Shopper Marketing. The successful candidate will spearhead client relationships, craft and implement shopper marketing strategies, and drive significant business growth. This position demands a strategic mind that is also hands-on, willing to engage in the execution of tasks. Exceptional communication skills, a profound understanding of shopper behavior, and a history of managing successful marketing campaigns are essential. You should be prepared to discuss your recent experiences in implementing shopper marketing tactics and how you successfully influenced in-aisle and in-store purchases. A strong project management background, coupled with retail expertise, is crucial. Experience in the Consumer Packaged Goods (CPG) sector is a plus.

Key Responsibilities:

  • Serve as the primary liaison for key clients, nurturing robust relationships and ensuring their satisfaction.
  • Comprehend client objectives, challenges, and aspirations, providing strategic insights to address their needs.
  • Oversee client expectations, deliverables, and timelines, ensuring projects are executed on schedule and within financial parameters.
  • Design and implement shopper marketing strategies that align with client goals and stimulate sales growth.
  • Conduct thorough market research and analysis to uncover trends, insights, and opportunities within the shopper marketing domain.
  • Collaborate with internal teams to develop engaging marketing campaigns that resonate with shoppers and foster brand loyalty.
  • Promote a collaborative and positive workplace culture, encouraging innovation and continuous improvement.
  • Identify and pursue new business opportunities to broaden the agency's client base.
  • Create and present persuasive proposals and pitches to potential clients.
  • Stay updated on industry trends and the competitive landscape to pinpoint potential growth areas.
  • Manage project budgets effectively, ensuring optimal resource allocation.
  • Monitor project financials, including billing and invoicing, to guarantee profitability.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related discipline.
  • Demonstrated experience in Shopper Marketing is essential.
  • A minimum of 6-8 years in shopper marketing, account management, or a related field, showcasing a proven track record of success.
  • Strong grasp of shopper behavior, retail environments, and the CPG industry.
  • Exceptional strategic thinking, analytical, and problem-solving capabilities.
  • Outstanding communication and presentation skills, with the ability to cultivate and maintain client relationships.
  • Robust project management skills, capable of multitasking and overseeing multiple projects concurrently.
  • Proficiency in marketing software and tools, including CRM systems, analytics platforms, and project management applications.
Why Join Us:
  • Opportunity to collaborate with leading brands and clients in the marketing sector.
  • A dynamic and collaborative work environment with a long-standing client partnership.
  • Potential for long-term career growth within an evolving line of business.

AIP Connect is committed to fostering an inclusive workplace. Our recruitment consultants adhere to equitable recruitment and selection practices, ensuring no discrimination based on age, color, ability, national origin, race, religion, sex, or sexual orientation.

Accessibility: If you require accommodations during the interview process, please inform us.

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