Shopper Insights Manager
2 weeks ago
Career Opportunity: Shopper Marketing Insights Manager
Molson Coors Beverage Company is seeking a highly skilled Shopper Insights Manager to join our dynamic team in Toronto, ON. As a key member of our shopper marketing team, you will be responsible for deepening our understanding of shoppers and driving business growth through data-driven insights.
Key Responsibilities:
- Connect research studies to deepen understanding of shoppers and inform business decisions
- Develop and lead strategy development for key decision-making moments, leveraging consumer research and market trends
- Advocate for shopper inclusivity and diverse communities, ensuring our marketing efforts resonate with a broad audience
- Plan and disseminate primary research conclusions to inform business strategy and drive growth
- Manage partner relationships efficiently, fostering strong collaborations with internal stakeholders and external partners
- Align projects to planning timelines and anticipate customer needs, ensuring seamless execution and delivery
Qualifications:
- 4+ years of experience in consumer research, shopper insights, or a related field
- Bachelor's degree required; advanced degree preferred
- Passion for shopper marketing and the commerce landscape, with a keen eye for market trends and consumer behavior
- Strong project management and relationship-building skills, with the ability to navigate complex stakeholder dynamics
- Values of putting people first, being bold, taking accountability, and learning every day
- Consent for a criminal background check
Benefits:
- Opportunity to make a meaningful impact on the beverage industry and drive business growth through data-driven insights
- Certified Beer Enthusiast training program, providing a unique opportunity to develop expertise in the craft beer industry
- Competitive salary, incentive plans, and comprehensive health benefits
- Work in a fast-paced, innovative company with a diverse and passionate team
Molson Coors is committed to a diverse and inclusive workplace, where every employee feels valued and empowered to contribute their best work. We are an equal opportunities employer and welcome applications from diverse candidates.
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