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Associate Shopper Marketing Manager
3 months ago
Position: Associate Shopper Marketing Manager
As an Associate Shopper Marketing Manager, you will join the Shopper Marketing Team, playing a crucial role in enhancing the visibility and appeal of our diverse brand portfolio across retail and on-premise channels. Your primary focus will be on crafting, communicating, and assessing comprehensive solutions that resonate with shoppers, ensuring our brands are prominently featured.
Key Responsibilities:
- Develop a deep understanding of shopper needs, occasions, and their purchasing journey.
- Gain comprehensive knowledge of your assigned brands, from strategic insights to creative execution.
- Collaborate effectively with cross-functional teams to design shopper solutions that are grounded in insights and brand principles.
- Create detailed briefs and partner with both internal and external agencies to shape strategies, concepts, and execution plans.
- Engage with sales teams to gather insights and feedback throughout the development process, ensuring alignment with brand objectives.
- Produce media assets that align with the shopper's journey and enhance brand visibility.
- Identify and track key performance indicators (KPIs) to inform future marketing strategies.
Ideal Candidate Profile:
- A strong passion for marketing and an understanding of channel dynamics.
- A curious mindset with a knack for analyzing data to uncover shopper behaviors.
- Exceptional storytelling abilities to effectively communicate strategies and ideas.
- A proactive problem solver who takes ownership of delivering quality work within deadlines.
- A collaborative team player who builds relationships to achieve common goals.
- A competitive spirit with a desire to achieve success for both yourself and your team.
- A commitment to continuous learning and development.
Additional Qualifications:
- A Bachelor's degree in business administration, marketing, or a related field is preferred.
- At least 2 years of experience in marketing or agency roles, particularly in brand, shopper, or trade marketing within the alcohol or consumer packaged goods sectors.
- Proficiency in data analysis and synthesis.
