Director of Commercial Strategy
6 days ago
About Four Seasons Hotels and Resorts:
Our company is built on a foundation of exceptional people who strive for excellence in everything we do. We are a team of passionate individuals dedicated to delivering unforgettable experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. To achieve this goal, we prioritize a world-class employee experience and company culture that empowers our team members to deliver exceptional guest experiences.
We believe in recognizing familiar faces, welcoming new ones, and treating everyone we meet with respect and kindness. Whether you work with us, stay with us, live with us, or discover with us, our purpose is to create lasting impressions that will stay with you for a lifetime. This comes from our belief that life is richer when we truly connect with the people and world around us.
About the Whistler Location:
Experience the best of alpine living surrounded by pristine Canadian wilderness in Whistler, home to North America's largest ski resort. Enjoy world-class ski runs, epic mountain experiences, and an upbeat village atmosphere. When the snow melts, the area becomes a playground for mountain bikers, zip-liners, hikers, and adventurers. Recharge with a meal at SIDECUT Steakhouse, where innovative creations match the seasons, or enjoy the après vibe in the warmth of Braidwood Tavern. Treat yourself to a visit to the Spa or take a dip in our heated pool, surrounded by the breathtaking beauty of the mountains and fresh alpine air.
This position reports to the General Manager and has a dotted line to the VP Hotel Marketing/Regional Director of Marketing and is Planning/Executive Committee level.
The Commercial Director sits on the Hotel's executive leadership team and directs and oversees all sales and commercial activities with the support of teams including: Sales, Catering, Conference Services, Public Relations, Marketing Communications, and Revenue Management to ensure that all activities and bookings are focused on yielding maximum revenue per room occupied as well as in all of the Hotel's outlets. This individual will develop the local Hotel brand and narrative, including the Hotel positioning in the market, the storytelling, and subsequent programming. The Commercial Director must be able to execute and effectively communicate strategies and tactics employed to all key stakeholders, including Ownership, the Hotel team, and our Corporate Office.
This leader will create and implement marketing strategies and tactics that ensure all marketing activities focus on maintaining the unique positioning of the property in an ever-changing competitive environment and achieving maximum revenue for the property. The successful candidate will be a proven leader, strategic thinker, motivator, and innovator who is highly collaborative and prioritizes people first.
Key Responsibilities:
- Recruit, train, and guide division employees.
- Conduct performance evaluations for direct reports.
- Build a positive working environment.
- Develop, coordinate, and implement programs and activities to positively impact Rev Par performance.
- Manage the Hotel's Yield Program.
- Develop and implement annual marketing plans.
- Prepare, monitor, and control the annual advertising and business promotion budget.
- Solicit and service selected accounts.
- Provide 'one-up' sales assistance for all key accounts to maintain an active account load and act as the Hotel's sales leader.
- Serve as the Hotel's key contact with organizations such as convention & visitor's bureau, governmental business bodies, and other key accounts.
- Review, set, and monitor all sales goals.
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