Regional Marketing Lead for Growth and Innovation

2 weeks ago


Mississauga, Ontario, Canada Aramark Full time
Job Overview

We are seeking a skilled Regional Marketing Lead to drive growth and innovation in our Canadian business. This role will be responsible for developing field solutions, driving profitable growth across various service areas, and managing marketing objectives and activities.

About the Role
  • This position will report directly to the Canadian Market Leader and engage with Canadian operations and sales teams to drive execution, sales growth, client satisfaction, and customer engagement.
  • The Regional Marketing Lead will serve as a critical liaison between Aramark's marketing team and field operations, ensuring that both the field team and client needs are met while adhering to Aramark standards.
Key Responsibilities
  1. Manage national marketing initiatives while developing and executing local promotional calendars to drive sales growth and client satisfaction.
  2. Develop and project manage repeatable field processes and key metrics that measure operating profit, product rotation, and merchandising standards.
  3. Support large openings by ensuring all components are ready for implementation, proper pricing is communicated, and training team members on how to keep spaces fresh and stocked.
  4. Lead pilot processes from identifying opportunities, defining scope, implementation, and tracking.
  5. Support national account managers and business development managers with CBRs, events, and sales presentations, providing insights on new products, services, and programming.
  6. Responsible for being the expert on 365 Retail kiosk capabilities, including but not limited to reporting, promotions, loyalty, implementation, and maintenance.
  7. Actively monitor the industry and seek insights into local pricing, products, and vendors, along with tactical outcomes and timelines for implementation.
Requirements
  • Bachelor's Degree required.
  • A minimum of 3 - 5 years of professional experience in marketing or brand management.
  • Experience within a DSD, CPG, or Field Service Organization preferred.
  • Bilingual (English/French) preferred.
  • Strong Microsoft Office skills (PowerPoint, Excel).
What We Offer

As a Regional Marketing Lead at Aramark, you can expect a competitive salary of approximately $75,000 per year, depending on experience. Our company offers a dynamic work environment, opportunities for career growth, and a comprehensive benefits package.



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