Innovative Brand Director

20 hours ago

Mississauga, Ontario, Canada W.K. Kellogg Co. Full time

At W.K. Kellogg Co., we're passionate about creating a strong brand portfolio and driving business growth through innovation.

Role Overview

This Brand and Innovation Manager role is ideal for a marketing professional with experience in strategy development, innovation management, and creative campaign execution.

The incumbent will lead a range of brand building and innovation initiatives, including developing and adapting multi-brand category driving communication and initiatives.

  • Lead innovation on our taste-led power brands such as Froot Loops and Frosted Flakes from insight through execution.
  • Develop local ground-up or adapt winning ideas through Kellogg's Integrated Connections Planning process to develop a new (or lead a current) campaign or multi-brand Idea.
Responsibilities

This Hybrid role requires the incumbent to be in the head office on average 3 days a week. Key responsibilities include:

  • Developing a sustainable brand pipeline of innovations and renovations to help unlock growth on the taste-led cereal portfolio.
  • Leading cross-functional projects that improve the business both short and long term, such as reformulations, packaging changes, format adjustments, and innovations through leading cross functional teams.
  • Creating distinctive packaging that optimizes the innovation idea within brand guardrails and build compelling sell-in stories to secure innovation listings with retailers.
About Us

We're a trusted food company with a rich history of innovation and entrepreneurship. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked.

We offer industry-competitive benefits, including physical, financial, emotional, and social benefits, depending on region and type of role.

Requirements

To succeed in this role, you'll need:

  • A university undergraduate degree with a focus on business and marketing or equivalent work experience.
  • Experience in strategy development, leading innovation development and creative campaign development.
  • Knowledge of how to effectively manage creative and other agencies.
Salary Range

The estimated annual salary for this role is between $80,000 - $120,000, depending on qualifications and experience.

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