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Partner Marketing Director
1 month ago
Varicent is seeking a seasoned Partner Marketing Director to drive and execute partner marketing programs that shape the category narrative around 'Rethinking SPM' and contribute to our pipeline and revenue goals.
Key Responsibilities:- Develop and execute partner marketing strategies that align with Varicent's business objectives.
- Manage co-marketing initiatives with partners, including co-authored white papers, joint webinars, case studies, and events.
- Strengthen partner relationships through regular communication and strategic engagements.
- Drive lead generation and pipeline contribution through partnerships.
- Measure and optimize partner marketing performance using metrics and KPIs.
- Develop and implement a comprehensive influencer strategy to amplify brand messages and drive thought leadership.
- Minimum 8-10 years of marketing experience, with a focus on B2B marketing.
- At least 5 years of experience in partner marketing with global systems integrators and consultancies.
- Solid understanding of the enterprise software landscape, ideally Sales Performance Management (SPM), Customer Relationship Management (CRM), and/or other business management software solutions.
- Proven capability in developing and executing marketing programs and strategies with global systems integrators, business partners, and influencers.
- Excellent storytelling and communication skills.
- Demonstrated ability to operate proactively and drive projects to completion.
- Experience in leveraging data to measure marketing impact and make informed decisions.
- Strong writing skills with an ability to create compelling partner and influencer marketing materials.
- Own and manage partner marketing initiatives.
- Teach and share insights with the internal team.
- Learn and understand Varicent's products and partner dynamics.
- Improve and enhance partner plans based on initial evaluations and feedback.
- Achieve immediate value by effectively managing partnerships and setting up frameworks for new partner plans.
Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
