Partner Marketing Director

1 month ago

Toronto, Ontario, Canada Varicent Full time
Job Title: Partner Marketing Director

About the Role:

We are seeking a highly skilled and experienced Partner Marketing Director to join our team at Varicent. As a key member of our marketing team, you will be responsible for developing and executing partner marketing strategies that drive business growth and revenue.

Key Responsibilities:

  • Develop and execute partner marketing programs and strategies to drive business growth and revenue.
  • Manage co-marketing initiatives with partners, including co-authored white papers, joint webinars, case studies, and events.
  • Strengthen partner relationships through regular communication and strategic engagements.
  • Drive lead generation and pipeline contribution through partnerships.
  • Measure and optimize partner marketing performance using metrics and KPIs.
  • Strategize and optimize influencer engagement to amplify brand messages and drive thought leadership.

Requirements:

  • Minimum 8-10 years of marketing experience, with a significant focus on B2B marketing.
  • At least 5 years of experience in partner marketing with global systems integrators and consultancies.
  • Solid understanding of the enterprise software landscape, ideally Sales Performance Management (SPM), Customer Relationship Management (CRM), and/or other business management software solutions.
  • Proven capability in developing and executing marketing programs and strategies with global systems integrators, business partners, and influencers.
  • Excellent storytelling and communication skills, capable of conveying complex concepts in a clear and engaging manner.

What You'll Bring:

  • Experience in leading cross-functional projects or managing small teams.
  • Strong writing skills with an ability to create compelling partner and influencer marketing materials.
  • Background in working with global system integrators and understanding their business models and value drivers.
  • Creativity in problem-solving, particularly in scenarios involving multiple stakeholders or partners.

Success Outcomes:

  • Own and manage partner marketing initiatives, driving continuous improvements and seeking new opportunities for expansion.
  • Teach and mentor emerging leaders within the team, sharing best practices and fostering a culture of innovation and proactive market engagement.
  • Learn and stay updated with industry trends and potential shifts in the partner marketing landscape to keep Varicent at the forefront.
  • Improve and continuously seek to innovate and expand the partner marketing strategies to accommodate changing market dynamics and partner needs.
  • Accomplish and exceed established targets for partner-driven revenue and pipeline contributions, setting new benchmarks for future growth.

Varicent is an Equal Opportunity Employer:

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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