Strategic Partner Marketing Director

2 days ago

Toronto, Ontario, Canada Varicent Full time

About This Role



We are seeking a talented Strategic Partner Marketing Director to drive and execute partner marketing programs that shape the category narrative and contribute to our pipeline and revenue goals.







  • Develop and Execute Partner Marketing Programs and Strategies



    Design and execute partner marketing programs and tailored marketing strategies for each partner, taking into account their expertise and market focus.





  • Manage Co-Marketing Initiatives



    Oversee the development and execution of co-marketing activities such as co-authored white papers, joint webinars, case studies, and events.





  • Strengthen Partner Relationships



    Act as the primary marketing contact for partners, maintaining and growing relationships through regular communication and strategic engagements.





  • Drive Lead Generation and Pipeline Contribution



    Leverage partnerships to drive lead generation and contribute to the sales pipeline.





  • Measure and Optimize Partner Marketing Performance



    Implement metrics and KPIs to assess the effectiveness of partner marketing programs and adjust strategies as needed.





  • Strategize and Optimize Influencer Engagement



    Develop and implement a comprehensive influencer strategy to leverage and complement partner marketing efforts.





Requirements







  • Experience







    • Overall Experience



      Minimum of 8-10 years in marketing, with a significant focus on B2B marketing.





    • Partner Marketing Experience



      At least 5 years specifically in partner marketing with global systems integrators and consultancies.





    • Industry Experience



      Solid understanding of the enterprise software landscape, ideally Sales Performance Management (SPM), Customer Relationship Management (CRM), and/or other business management software solutions.





    • Program and People Management Experience



      Experience in leading cross-functional projects or managing small teams is advantageous.







  • Required and Desired Skills & Knowledge







    • Required Skills







      • Proven capability in developing and executing marketing programs and strategies with global systems integrators, business partners, and influencers.





      • Excellent storytelling and communication skills, capable of conveying complex concepts in a clear and engaging manner.





      • Demonstrated ability to operate proactively, with a knack for initiating projects and driving them to completion without extensive oversight.





      • Experience in leveraging data to measure marketing impact and make informed decisions.





      • Strong writing skills with an ability to create compelling partner and influencer marketing materials.







    • Desired Skills







      • Background in working with global system integrators and understanding their business models and value drivers.





      • Creativity in problem-solving, particularly in scenarios involving multiple stakeholders or partners.





      • Skills in negotiation and relationship management, crucial for dealing with partners and influencers.





      • Familiarity with digital marketing tools and platforms, including social media, content management systems, and marketing analytics tools.







    What We Offer







    • Opportunity to Make a Difference



      Contribute to driving pipeline and revenue growth through strategic partner marketing initiatives.





    • Collaborative Environment



      Work with a talented team of professionals in a dynamic and fast-paced environment.





    • Professional Development



      Opportunities for growth and professional development in a leading enterprise software company.





    How to Apply



    Interested candidates should submit their application through our website.



     



    Equal Opportunity Employer



    Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer.



     



    Additional Information



    Varicent is also committed to compliance with all fair employment practices regarding citizenship and immigration status.



     



    Language



    The original language code is en.



     

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