Partner Marketing Director

3 weeks ago


Toronto, Ontario, Canada Varicent Full time
Job Description

Job Title: Partner Marketing Director

Company: Varicent

Location: Remote

Job Type: Full-time

About Us: Varicent is a leading provider of sales performance management software, committed to creating a diverse and inclusive work environment.

Job Summary: We are seeking an experienced Partner Marketing Director to drive and execute partner marketing programs that shape the category narrative around "Rethinking SPM" and contribute to our pipeline and revenue goals.

Key Responsibilities:
  • Develop and execute partner marketing strategies and programs to drive lead generation and pipeline contribution.
  • Manage co-marketing initiatives with partners, including co-authored white papers, joint webinars, case studies, and events.
  • Strengthen partner relationships through regular communication and strategic engagements.
  • Measure and optimize partner marketing performance using metrics and KPIs.
  • Develop and implement a comprehensive influencer strategy to leverage and complement partner marketing efforts.
Requirements:
  • Minimum 8-10 years of marketing experience, with a significant focus on B2B marketing.
  • At least 5 years of experience in partner marketing with global systems integrators and consultancies.
  • Solid understanding of the enterprise software landscape, ideally Sales Performance Management (SPM), Customer Relationship Management (CRM), and/or other business management software solutions.
  • Excellent storytelling and communication skills, capable of conveying complex concepts in a clear and engaging manner.
What We Offer:
  • A competitive salary and benefits package.
  • The opportunity to work with a leading provider of sales performance management software.
  • A dynamic and inclusive work environment.

How to Apply: If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].



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