Creative Director, Brand and Marketing Services

6 days ago


Montreal, Quebec, Canada Raymond James Financial, Inc. Full time

Job Summary:

We are seeking a highly skilled Creative Director to lead our brand and marketing services team. As a key member of our marketing team, you will be responsible for developing and executing creative strategies that drive business results.

Key Responsibilities:

  • Collaborate with the marketing team to develop and execute creative assets in support of content, including design, graphics, video, and other forms of mixed media.
  • Develop a deep understanding of business objectives, target audiences, and the marketing and content strategy to deliver compelling designs and visual assets that help deepen advisor and client understanding and engagement with our content.
  • Apply Raymond James brand standards to all design work, adapting as appropriate to the Canadian market or special requirements pertaining to the strategy, audience, region, and accessibility.
  • Draw on insights provided by marketing to create powerful visual assets that leverage audience insights and connect the audience to the RJL brand.
  • Adapt and customize design to address the requirements of different distribution channels, including our website, social, and other firm channels.
  • Contribute to a seamless user experience across all design products.
  • Identify and recommend visual or mixed media approaches based on analytics and best practices to augment content and work with the content team to finalize the product.
  • Work with marketing colleagues in the US to remain up to date on brand standards and how to apply them to our marketing products in Canada.
  • Consult with our advisor marketing design team to build scale and flexibility across the team, ensuring alignment on projects underway and seeking opportunities to leverage each other's insights and designs.
  • As required, work with outside consulting firms to lead or direct design projects.

Strategic Content Focus:

As the senior content developer on the team, lead complex content development on projects requiring new value messaging and the ability to ensure messaging alignment and consistency across the firm.

Collaborate with the AVP, Marketing content on the team strategy and lead strategic initiatives on behalf of the team.

Requirements:

  • Bachelor's Degree in Visual Arts/Graphic Design, Marketing, or other related field, or equivalent experience.
  • 5+ years experience in creative direction, design, and marketing communications.
  • Proficiency in The Adobe Suite programs (including Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premier Pro, Adobe After Effects), The Microsoft Suite Programs, and preferably knowledge in Mailchimp / digital marketing tools.
  • Detailed eye for colour, design, visual hierarchy, animation, accessibility, and typography.
  • Agile problem solver with an ability to prioritize and appreciate feedback.

What We Offer:

We offer a competitive compensation and benefits package, flexible workstyles, and a supportive team environment. We also support internal promotion and community involvement.

Language Requirements:

Fluent in written and spoken English and French.



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