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Creative Director, Marketing Content
2 months ago
We are seeking a highly skilled and experienced Creative Director, Marketing Content to lead our marketing content team. The successful candidate will be responsible for developing and executing creative assets in support of content, including design, graphics, video, and other forms of mixed media.
Key Responsibilities- Collaborate with the marketing team to develop and execute creative assets in support of content, including design, graphics, video, and other forms of mixed media.
- Develop a deep understanding of business objectives, target audiences, and the marketing and content strategy to deliver compelling designs and visual assets that help deepen advisor and client understanding and engagement with our content.
- Apply Raymond James brand standards to all design work, adapting as appropriate to the Canadian market or special requirements pertaining to the strategy, audience, region, and accessibility.
- Draw on insights provided by marketing to create powerful visual assets that leverage audience insights and connect the audience to the RJL brand.
- Adapt and customize design to address the requirements of different distribution channels, including our website, social, and other firm channels.
- Contribute to a seamless user experience across all design products.
- Where applicable, apply feedback and insights from business line partners within the firm to the content development process.
- Identify and recommend visual or mixed media approaches based on analytics and best practices to augment content and work with the content team to finalize the product.
- Work with marketing colleagues in the US to remain up to date on brand standards and how to apply them to our marketing products in Canada.
- Consult with our advisor marketing design team to build scale and flexibility across the team, ensuring alignment on projects underway and seeking opportunities to leverage each other's insights and designs.
- As required, work with outside consulting firms to lead or direct design projects.
- Fluent in written and spoken English and French.
- Bachelor's Degree in Visual Arts/Graphic Design, Marketing, or other related field, or equivalent experience.
- 5+ years experience in creative direction, design, and marketing communications.
- Proficiency in The Adobe Suite programs (including Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premier Pro, Adobe After Effects), The Microsoft Suite Programs, and preferably knowledge in Mailchimp / digital marketing tools.
- Detailed eye for colour, design, visual hierarchy, animation, accessibility, and typography.
- Agile problem solver with an ability to prioritize and appreciate feedback.
