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Manager, Marketing and Creative Services
2 months ago
We are seeking a highly skilled and experienced Creative Director to lead our brand and content marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing creative strategies that drive business results and deepen advisor and client engagement with our content.
Key Responsibilities- Collaborate with our marketing team to develop and execute creative assets in support of content, including design, graphics, video, and other forms of mixed media.
- Develop a deep understanding of business objectives, target audiences, and the marketing and content strategy to deliver compelling designs and visual assets that drive business results.
- Apply Raymond James brand standards to all design work, adapting as appropriate to the Canadian market or special requirements pertaining to the strategy, audience, region, and accessibility.
- Draw on insights provided by marketing to create powerful visual assets that leverage audience insights and connect the audience to the RJL brand.
- Adapt and customize design to address the requirements of different distribution channels, including our website, social media, and other firm channels.
- Contribute to a seamless user experience across all design products.
- Identify and recommend visual or mixed media approaches based on analytics and best practices to augment content and work with the content team to finalize the product.
- Work with marketing colleagues in the US to remain up to date on brand standards and how to apply them to our marketing products in Canada.
- Consult with our advisor marketing design team to build scale and flexibility across the team – ensuring alignment on projects underway and seeking opportunities to leverage each other's insights and designs.
- As required, work with outside consulting firms to lead or direct design projects.
- As the senior content developer on the team, lead complex content development on projects requiring new value messaging and the ability to ensure messaging alignment and consistency across the firm.
- Bachelor's Degree in Visual Arts/Graphic Design, Marketing, or other related field, or equivalent experience.
- 5+ years experience in creative direction, design, and marketing communications.
- Detailed eye for colour, design, visual hierarchy, animation, accessibility, and typography.
- Agile problem solver with an ability to prioritize and appreciate feedback.
