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Creative Director, Marketing Content
2 months ago
We are seeking a highly skilled and experienced Creative Director, Marketing Content to lead our marketing content and campaigns. As a key member of our marketing team, you will be responsible for developing and executing creative assets that bring our brand stories to life.
Key Responsibilities- Lead the creative direction of marketing content and campaigns, ensuring alignment with our brand strategy and messaging.
- Collaborate with cross-functional teams, including marketing, sales, and product, to develop and execute marketing campaigns.
- Develop and maintain a deep understanding of our target audiences, business objectives, and marketing strategy to deliver compelling designs and visual assets.
- Apply Raymond James brand standards to all design work, adapting as necessary to meet the requirements of different channels and audiences.
- Draw on insights provided by marketing to create powerful visual assets that leverage audience insights and connect the audience to the RJL brand.
- Adapt and customize design to address the requirements of different distribution channels, including our website, social media, and other firm channels.
- Contribute to a seamless user experience across all design products.
- Work with marketing colleagues to remain up-to-date on brand standards and best practices.
- Consult with our advisor marketing design team to build scale and flexibility across the team.
- As required, work with outside consulting firms to lead or direct design projects.
- Lead complex content development on projects requiring new value messaging and ensure messaging alignment and consistency across the firm.
- Bachelor's Degree in Visual Arts/Graphic Design, Marketing, or other related field, or equivalent experience.
- ~5+ years experience in creative direction, design, and marketing communications.
- ~ Detailed eye for colour, design, visual hierarchy, animation, accessibility, and typography.
- ~ Agile problem solver with an ability to prioritize and appreciate feedback.
Raymond James Ltd. is a leading independent investment dealer offering high-quality investment products and services to Canadians seeking customized solutions to their wealth management needs. We are committed to delivering exceptional client experiences and building long-term relationships with our clients and partners.
