Director of Business Development and Marketing

3 hours ago

Old Toronto, Canada EQ Bank | Equitable Bank Full time

We are seeking a highly skilled Director of Business Development and Marketing to join our team at EQ Bank | Equitable Bank. This is a challenging and rewarding role that requires a deep understanding of the financial services industry and a proven track record in developing and executing business development and marketing strategies.

Job Summary

The successful candidate will be responsible for leading the development and execution of business development and marketing strategies that drive growth and revenue for our Commercial Banking division. This will involve working closely with senior management, business unit leaders, and origination teams to understand their needs and develop solutions that meet those needs.

Key Responsibilities:
  • Craft and support the Equitable Bank, Concentra Trust and ACM Advisors brands in collaboration with Commercial Banking line of business leaders.
  • Formulate brand identity, strategy, and brand value in partnership with the Marketing team, and support this with the development and execution of specific marketing strategies, including communications, content development, social, industry events and advertising.
  • Plan annual marketing budgets for each line of business and strategically manage and optimize budget spend.
  • Use research, data, and analytics to inform and measure marketing strategies and tactics.
  • Support business leads to build and deliver content strategies for marketing to brokers, partners, credit unions, and centers of influence (COIs), including external presentations and co-branded materials.
  • Create strategy and implement tactics to enhance the profile of the key Commercial Banking business leaders through social media, industry events, and advertising.
  • Collaborate with the Marketing and Events teams to develop marketing collateral for each line of business and coordinate marketing calendars.
  • Provide support to the Group Head of Commercial Banking in creating a divisional communications plan and supporting on all key internal communications.
  • Lead the creation and implementation of annual commercial banking customer (NPS) survey.
  • Manage the annual Empowering Your Community grant program with credit unions.
Requirements

To be successful in this role, you will need:

  • An undergraduate degree or diploma in Marketing or an equivalent combination of experience and formal education.
  • A minimum of 5 – 7 years of experience in developing and executing Business to Business (B2B) marketing strategies that drive meaningful outcomes in support of business goals.
  • Marketing experience in the financial services industry is considered an asset.
  • Keen observation of the economic environment, industry trends, and current affairs as they may relate to the organization and our marketing strategies.
  • Proven track record in managing and delivering on multiple projects and initiatives with demonstrated strengths in time management, prioritizing, and meeting deadlines.
  • Ability to establish a budget for marketing and communications strategies and tactics, and to stay on budget throughout a project.
  • Sound judgment and creative problem-solving skills.
  • Experience in leveraging research, data, and analytics to inform strategy and decisions with attention to detail.
  • Experience with digital and social media campaigns.
  • Ability to develop and maintain professional relationships with senior management and employees at all levels.
What We Offer

We offer a competitive salary of $120,000 - $160,000 per year, based on experience, plus a market-leading discretionary bonus program, comprehensive benefits package, including medical, dental, vision, life, and disability benefits, employee share purchase plan, maternity/parental top-up while you care for your little one, generous vacation policy and personal days, virtual events to connect with your fellow colleagues, annual professional development allowance and a comprehensive Career Development program, a fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience, and Equitable Bank's commitment to inclusion.

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