Web Marketing Director

15 hours ago


Mississauga, Ontario, Canada SOTI Inc Full time

Location: Mississauga, Canada

We are offering a competitive salary of $120,000 - $180,000 per year.

About the Role

This is an exceptional opportunity to join SOTI Inc as a Web Marketing Director and lead our marketing efforts in driving business growth.

Job Description

The successful candidate will spearhead the conceptualization and execution of high-impact marketing campaigns across multiple channels, including digital marketing, content marketing, email marketing, social media, and events. They will collaborate with senior leadership to define strategic KPIs and metrics that measure and drive demand generation efforts.

The ideal candidate will leverage advanced marketing automation tools and CRM systems to orchestrate and optimize campaign performance, lead scoring, and pipeline contribution. They will ensure seamless integration of brand messaging and positioning across all marketing initiatives, enhancing brand equity and market presence.

The Web Marketing Director will provide strategic insights and regular feedback to sales leadership on lead quality, campaign impact, and market opportunities. They will also establish clear performance goals and provide strategic direction, coaching, and development opportunities to team members.

Responsibilities
  • Spearhead the conceptualization and execution of high-impact marketing campaigns.
  • Collaborate with senior leadership to define strategic KPIs and metrics.
  • Leverage advanced marketing automation tools and CRM systems.
  • Ensure seamless integration of brand messaging and positioning.
  • Provide strategic insights and regular feedback to sales leadership.
Requirements

We are seeking a highly skilled and experienced professional with a Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred. The ideal candidate will have at least 10 years of strategic experience in demand generation, digital marketing, or related roles, with at least 5 years in a leadership capacity.

They will possess a deep understanding of advanced digital marketing channels, tactics, and best practices, including SEO, SEM, content marketing, social media, and email marketing. Proficiency in sophisticated marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce) is essential.

The successful candidate will demonstrate exceptional analytical skills, with the ability to translate complex data into strategic insights. They will also possess superior communication, presentation, and interpersonal skills, with a track record of influencing senior stakeholders.

About SOTI Inc

SOTI Inc is a world-class technology company committed to providing accessible employment practices that comply with the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). We offer a dynamic work environment and a range of benefits to support our employees' well-being and career growth.



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