Digital Marketing Operations Director
1 week ago
Are you a seasoned marketing professional with expertise in Salesforce Marketing Cloud (SFMC)? Do you have a passion for driving business growth through data-driven strategies? We're seeking a Senior Marketing Operations Manager to join our team at Compass Group Canada.
About the RoleThis is an exciting opportunity to lead the development and execution of marketing campaigns across email, web, and mobile channels using SFMC. You will collaborate with cross-functional teams to align marketing automation workflows with business objectives and customer journeys. Your expertise in creating and optimizing customer journeys, automations, and personalized content will drive lifecycle improvements and optimize results.
Key Responsibilities- Develop and present a comprehensive Marketing Operations strategy to senior leadership and cross-functional teams.
- Collaborate with Product, Growth, and Data teams to align marketing automation workflows with business objectives and customer journeys.
- Lead the development and execution of marketing campaigns across email, web, and mobile channels using SFMC, including Email Studio, Automation Studio, and Journey Builder.
- Evaluate and manage the marketing tech stack to meet business needs, ensuring smooth integration of tools and platforms.
- Implement data hygiene best practices and analyze campaign performance data to drive lifecycle improvements and optimize results.
- 5+ years of experience in marketing operations, particularly in marketing automation for B2C and B2B (B2B2C experience is a bonus).
- Expertise in Salesforce Marketing Cloud (SFMC) and experience with Email Studio, Mobile Studio, Automation Studio, Journey Builder, and Audience Builder.
- Ability to translate complex business requirements into scalable, practical solutions, leveraging best practices in marketing automation.
- Solid understanding of HTML, CSS, JavaScript, SQL, and AMPScript, with experience in CRM and API integrations.
- Proven track record of managing multiple projects simultaneously and meeting deadlines.
- Strong relationship-building skills and ability to collaborate effectively across cross-functional teams.
We offer a competitive salary range of $120,000 - $160,000 per year, depending on experience.
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Digital Marketing Director
4 weeks ago
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