Strategic Accounts Payable Product Marketing Manager

4 weeks ago


Old Toronto, Canada Allianceled Full time

At Allianceled, we're shaping the future of finance with innovative solutions.

We're looking for a Senior Product Marketing Manager to join our team and drive the success of our Accounts Payable product. Reporting to the Director of Product Marketing, you'll play a key role in developing and executing strategic go-to-market plans that leverage data insights to drive results.

We offer a competitive salary range of $130,000 - $160,000 per year, depending on experience, plus stock options, matching RRSP, extended benefits, employee assistance program, life insurance, AD&D, LTD, 3 weeks of paid vacation, free lunch on office days, fresh fruit, snacks & drinks in office, phone/internet allowance, regular company-wide social events, and multiple ERG groups celebrating our diversity and creating an inclusive culture.

Responsibilities

  • Collaborate closely with the product management team to gain a deep understanding of the AP product roadmap and act as the voice of the customer.
  • Develop and execute strategic GTM plans that leverage data insights to drive results, including product launches, market research, content creation, customer profiling, and sales enablement.
  • Work collaboratively with product management and marketing teams to set, monitor, and achieve business and marketing objectives.
  • Analyze product usage trends to inform product development, pricing strategies, content creation, and sales collateral to accelerate the sales pipeline.
  • Partner with Tipalti Marketing to determine optimal routes to market and leverage data for marketing optimization.
  • Work closely with marketing teams to ensure the success of top-of-funnel initiatives, including demand generation, content marketing, events, webinars, and PR efforts.

Requirements

  • 10+ years of professional experience, including 5+ years in a product marketing role for B2B SaaS solutions in finance, fintech, or payments.
  • Bachelor's degree or equivalent experience.
  • Deep customer empathy to influence product and marketing efforts.
  • Strong attention to detail and the ability to translate technical capabilities into concise buyer-facing language.
  • Critical thinking skills and a curious mindset for business and market analysis.
  • Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content, social media campaigns, and email marketing.
  • Proven success in cross-functional collaboration with sales, marketing, product, and customer success teams to drive product & feature launches.


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