Senior Manager, Analytics, Performance Marketing
2 days ago
We are seeking a highly skilled Senior Manager, Analytics, Performance Marketing to lead our Performance Marketing D&A squad in support of corporate objectives. As a key member of our team, you will be responsible for driving business growth through data-driven decision making and innovative strategies.
Key Responsibilities:
- Lead the day-to-day function of the Performance Marketing D&A squad, enabling progressive career development and an incredible employee experience for direct reports.
- Partner with Digital, Marketing, Technology, and other business leaders to build and manage a performance marketing D&A strategy, roadmap, and prioritized backlog.
- Define measurement strategies to quantify the performance of various Performance Marketing initiatives.
- Leverage descriptive, predictive, and prescriptive methods to provide reliable insights that improve business performance and decision making.
- Visualize and communicate analyses to the business, including building scalable and insightful reports and dashboards, enabling reliable self-service analytics, and synthesizing and presenting findings at all levels of the department.
- Collaborate closely with stakeholders to translate data requirements into tactically and strategically sound data models and leverage various analytical methods to provide reliable insights.
- Interpret and analyze data using advanced statistical techniques and leveraging tools such as Google Analytics, SQL, Python/R, BigQuery/BigQuery ML, and Google Co-Lab (Notebooks).
The ideal candidate will have a strong background in designing and conducting geo-experiments to measure the impact of online advertising, including knowledge of matched market tests, holdout groups, and incrementality measurement techniques.
Requirements:
- Experience in Geo-Experimentation and Incrementality Testing.
- Operational Efficiency and Continuous Growth.
- Data-Informed Decision Making.
- Collaboration and Leadership.
- Background in Paid Media, Performance Marketing, and eCommerce.
The typical hiring range for this position is $120,000 - $170,000 CAD per year. The final agreed upon salary may vary based on factors such as job-related knowledge, skills, and experience. Additionally, this position may be eligible for bonus.
Aritzia's Everyday Luxury compensation package goes beyond the base salary with endless growth and recognition opportunities through our pay-for-performance philosophy. Along with comprehensive benefits, aspirational workspaces, and elevated employee perks and experiences, we provide it all.
The PerksSome of the industry-leading benefits you will receive working at Aritzia:
- Product Discount – Enjoy our famous product discount and exclusive private shopping events.
- A-OK Commissary & Café – Savor our in-house bistro and café, a private oasis where employees can enjoy curated, subsidized Everyday Luxury dining.
- The SET – Our in-office fitness studio and gym with state-of-the-art equipment, custom-created classes, and optional personal training.
- Aritzia Virtual Wellness – Access 24/7 resources to support your wellbeing goals, be it physical, mental, social, or financial.
- Aspirational Workplace – Our offices are specially designed to be spaces of creativity, productivity, and inspiration. They're also dog friendly.
- Amenities – Enjoy additional perks like dry-cleaning, hotel and restaurant discounts, self-care promos, and on-site medical care.
Aritzia is an Equal Employment Opportunity employer. Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can enjoy a successful career. This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and any other protected characteristic.
Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People & Culture Team.
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