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Senior Manager, Analytics, Performance Marketing
2 months ago
About the Role
We are seeking a highly skilled Senior Manager, Analytics, Performance Marketing to lead our Data & Analytics squad in support of corporate objectives. As a key member of our team, you will be responsible for developing and implementing a performance marketing data strategy, roadmap, and prioritized backlog.
Key Responsibilities
- Lead the day-to-day function of the Data & Analytics squad, enabling progressive career development and an incredible employee experience for your direct reports.
- Partner with Digital, Marketing, Technology, and other business leaders to build and manage a performance marketing data strategy, roadmap, and prioritized backlog.
- Define measurement strategies to quantify the performance of various performance marketing initiatives.
- Leverage descriptive, predictive, and prescriptive methods to provide reliable insights that improve business performance and decision-making.
- Visualize and communicate analyses to the business, including building scalable and insightful reports and dashboards, enabling reliable self-service analytics, and synthesizing and presenting findings at all levels of the department.
- Collaborate closely with stakeholders to translate data requirements into tactically and strategically sound data models and leverage various analytical methods to provide reliable insights.
- Interpret and analyze data using advanced statistical techniques and leveraging tools such as Google Analytics, SQL, Python/R, BigQuery/BigQuery ML, and Google Co-Lab (Notebooks).
Requirements
- Experience in geo-experimentation and incrementality testing, including knowledge of matched market tests, holdout groups, and incrementality measurement techniques.
- Operational efficiency and continuous growth, with a commitment to identifying and implementing process and system improvements to drive team and business results.
- Data-informed decision-making, with the ability to support and champion data-informed decisions within the eCommerce and Performance Marketing teams.
- Collaboration and leadership, with the ability to collaborate fluently with cross-functional partners and effectively lead a team of Data Analysts.
- Background in paid media, performance marketing, and eCommerce.
What We Offer
- A competitive salary range of $120,000 - $170,000 CAD per year, with the final agreed-upon salary based on factors such as job-related knowledge, skills, and experience.
- A bonus structure that rewards performance and achievement.
- A comprehensive benefits package, including health, dental, and vision coverage.
- A generous product discount program, allowing you to enjoy our Everyday Luxury products at a discounted rate.
- A-OK Commissary & Café, providing a private oasis for employees to enjoy curated, subsidized Everyday Luxury dining.
- The SET, our in-office fitness studio and gym, offering state-of-the-art equipment, custom-created classes, and optional personal training.
- Aritzia Virtual Wellness, providing 24/7 resources to support employees in their wellbeing goals.
- A aspirational workplace, designed to be a space of creativity, productivity, and inspiration.
- Amenities, including a private parent's room, shower facilities with elevated complementary conveniences, bike rooms, and more.
- The Extras, offering a multitude of other perks, such as dry-cleaning, hotel and restaurant discounts, self-care promos, and on-site medical care.
About Aritzia
Aritzia is an Equal Employment Opportunity employer, committed to being inclusive, diverse, and representative of the communities where we work. We strive to create an environment where every person can enjoy a successful career, free from bias and discrimination.