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Manager of Analytics, Performance Marketing Strategy
3 months ago
POSITION OVERVIEW
As the Senior Manager of Analytics for Performance Marketing, your responsibilities will include:
- Overseeing the daily operations of the Performance Marketing Data & Analytics team, ensuring alignment with corporate goals while fostering career growth and a positive work environment for your team members.
- Collaborating with Digital, Marketing, Technology, and other key stakeholders to develop and implement a strategic roadmap for performance marketing analytics.
- Establishing measurement frameworks to assess the effectiveness of various performance marketing initiatives.
- Utilizing descriptive, predictive, and prescriptive analytics to deliver actionable insights that enhance business performance and inform decision-making.
- Creating and presenting comprehensive reports and dashboards that facilitate self-service analytics and effectively communicate findings across all levels of the organization.
- Working closely with stakeholders to convert data needs into effective data models and employing various analytical techniques to generate reliable insights.
- Analyzing data through advanced statistical methods and utilizing tools such as Google Analytics, SQL, Python/R, BigQuery, and Google Co-Lab.
QUALIFICATIONS
The ideal candidate for the Senior Manager of Analytics in Performance Marketing will possess:
- Expertise in Geo-Experimentation and Incrementality Testing, with a proven track record in designing and executing geo-experiments to evaluate online advertising effectiveness.
- A strong focus on operational efficiency and continuous improvement, with the ability to identify and implement enhancements that drive team and organizational success.
- A commitment to data-driven decision-making, with experience in employing various analytical methods to support eCommerce and performance marketing initiatives.
- Exceptional collaboration and leadership skills, with experience guiding a team of Data Analysts and fostering a community of practice within the Data & Analytics department.
- A background in Paid Media, Performance Marketing, and eCommerce analytics.
COMPENSATION
The typical salary range for this role is $130,000 - $160,000 CAD annually. The final salary will be determined based on relevant experience and qualifications. This position may also be eligible for performance-based bonuses.
Aritzia offers a comprehensive compensation package that includes opportunities for growth and recognition, alongside a competitive benefits program and an inspiring work environment.
BENEFITS
As part of the Aritzia team, you will enjoy a range of industry-leading benefits, including:
- Exclusive product discounts and private shopping events.
- Access to the A-OK Commissary & Café, featuring curated dining options.
- Membership to our in-office fitness studio, equipped with state-of-the-art facilities and classes.
- 24/7 access to Aritzia Virtual Wellness resources to support your overall well-being.
- A creative and inspiring workplace designed for productivity and collaboration.
- Additional amenities such as a private parent's room, shower facilities, and bike storage.
- A variety of perks including dry-cleaning services, discounts at hotels and restaurants, and on-site medical care.
Aritzia's Commitment
Aritzia is dedicated to fostering an inclusive and diverse workplace that reflects the communities we serve. We encourage all candidates to apply, regardless of their background or personal characteristics.
Requests for accommodations due to disabilities or other protected characteristics can be made at any stage of the recruitment process and during employment.
