Senior Performance Marketing Analytics Manager
4 weeks ago
POSITION OVERVIEW
As the Senior Manager of Analytics in Performance Marketing, your responsibilities will include:
- Overseeing the daily operations of the Performance Marketing Data & Analytics team, ensuring alignment with corporate goals while fostering professional growth and a positive work environment for your team members.
- Collaborating with Digital, Marketing, Technology, and other business leaders to develop and execute a comprehensive performance marketing analytics strategy, including a clear roadmap and prioritized initiatives.
- Establishing measurement frameworks to assess the effectiveness of various performance marketing campaigns.
- Utilizing descriptive, predictive, and prescriptive analytics to deliver actionable insights that enhance business performance and inform strategic decisions.
- Creating and presenting insightful reports and dashboards to stakeholders, facilitating self-service analytics, and effectively communicating findings across all levels of the organization.
- Working closely with stakeholders to convert data needs into effective data models, employing various analytical techniques to yield dependable insights.
- Analyzing data with advanced statistical methods and utilizing tools such as Google Analytics, SQL, Python/R, BigQuery/BigQuery ML, and Google Co-Lab (Notebooks).
QUALIFICATIONS
The ideal candidate for the Senior Manager of Analytics in Performance Marketing will possess:
- A robust background in Geo-Experimentation and Incrementality Testing, with experience in designing and executing geo-experiments to evaluate the impact of digital advertising, including knowledge of matched market tests and incrementality measurement.
- A commitment to operational excellence and continuous improvement, with a focus on identifying and implementing enhancements to processes and systems that drive team and organizational success.
- The ability to advocate for data-driven decision-making within eCommerce and Performance Marketing teams, leveraging various analytical methods to provide reliable insights.
- Strong collaboration skills and leadership experience, with a track record of mentoring data analysts and fostering a community of practice within the Data & Analytics department.
- A background in Paid Media, Performance Marketing, and eCommerce.
COMPENSATION
The typical salary range for this role is $130,000 - $160,000 CAD annually. The final salary will be determined based on relevant experience, skills, and knowledge. This position may also be eligible for a performance-based bonus.
Aritzia is committed to attracting top talent and may adjust the scope of work and salary based on individual qualifications.
BENEFITS
As part of Aritzia's industry-leading benefits package, you will enjoy:
- A generous product discount and exclusive access to private shopping events.
- Access to the A-OK Commissary & Café, offering curated dining experiences.
- Utilization of our in-office fitness studio, equipped with state-of-the-art facilities and personalized training options.
- Comprehensive wellness resources available 24/7 to support your physical, mental, and financial health.
- A creatively designed workplace that promotes productivity and inspiration, including pet-friendly spaces.
- Additional amenities such as a private parent's room, shower facilities, and bike storage.
- A variety of other perks, including discounts on self-care services and on-site medical care.
Aritzia's Commitment
Aritzia is an Equal Employment Opportunity employer, dedicated to fostering an inclusive and diverse workplace. We strive to create an environment where every individual can thrive, regardless of their background or identity. Accommodation requests related to disabilities or other protected characteristics can be made at any stage of the recruitment process.
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