Performance Marketing Analytics Leader
3 weeks ago
Lead and Elevate Performance Marketing Insights at Aritzia
As a Senior Manager, Analytics, Performance Marketing, you'll spearhead the data-driven strategy for our high-impact marketing campaigns. You'll guide a talented team of analysts, fostering their growth while delivering actionable insights that shape business decisions.
Your Impact:
- Develop and execute a comprehensive performance marketing analytics roadmap, aligning with overall business objectives.
- Design and implement robust measurement strategies to quantify the effectiveness of various marketing initiatives across paid media channels.
- Leverage advanced analytical techniques, including predictive and prescriptive modeling, to uncover hidden trends and opportunities for optimization.
- Translate complex data into clear, compelling narratives, effectively communicating findings to stakeholders at all levels.
- Collaborate closely with cross-functional teams, including digital marketing, technology, and eCommerce, to drive data-informed decision-making.
Your Expertise:
- Proven experience in geo-experimentation and incrementality testing within the performance marketing landscape.
- A passion for operational efficiency and a commitment to continuous improvement within your team and processes.
- Strong analytical skills, with expertise in statistical modeling and data visualization tools such as Google Analytics, SQL, Python/R, BigQuery/BigQuery ML, and Google Co-Lab (Notebooks).
- Exceptional communication and collaboration abilities, fostering a culture of data-driven insights within the organization.
- A deep understanding of paid media, performance marketing, and eCommerce principles.
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Vancouver, British Columbia, Canada Aritzia Full time $130,000 - $160,000Position Overview:As a key member of the Data & Analytics Department, your role is to enhance the value of Aritzia's data, ensuring it is insightful and actionable to foster a culture of data-driven decision-making.Role Responsibilities:Lead the daily operations of the Performance Marketing Analytics team, aligning with corporate goals while promoting career...
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Vancouver, British Columbia, Canada Aritzia Full timeAbout the RoleWe are seeking a highly skilled Senior Manager, Analytics, Performance Marketing to lead our Data & Analytics squad in support of corporate objectives. As a key member of our team, you will be responsible for developing and implementing a performance marketing data strategy, roadmap, and prioritized backlog.Key ResponsibilitiesLead the...
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Vancouver, British Columbia, Canada Aritzia Full timeAbout the RoleWe are seeking a highly skilled Senior Manager, Analytics, Performance Marketing to lead our Data & Analytics squad in support of corporate objectives. As a key member of our team, you will be responsible for developing and implementing a performance marketing data strategy, roadmap, and prioritized backlog.Key ResponsibilitiesLead the...
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Vancouver, British Columbia, Canada Aritzia Full timeAbout the RoleWe are seeking a highly skilled Senior Manager of Data Insights and Performance Marketing to join our Data & Analytics team at Aritzia. As a key member of our team, you will be responsible for leading the day-to-day function of the Performance Marketing D&A squad in support of corporate objectives.Key ResponsibilitiesPartner and innovate with...
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Vancouver, British Columbia, Canada Aritzia Full timeAbout the RoleWe are seeking a highly skilled Senior Manager of Data Insights and Performance Marketing to join our Data & Analytics team at Aritzia. As a key member of our team, you will be responsible for leading the day-to-day function of the Performance Marketing D&A squad in support of corporate objectives.Key ResponsibilitiesPartner and innovate with...
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