Senior Analytics Manager, Performance Marketing
4 weeks ago
POSITION OVERVIEW
As the Senior Manager of Data Analytics in Performance Marketing, your responsibilities will include:
- Overseeing the daily operations of the Performance Marketing Data & Analytics team to align with corporate goals, while fostering career growth and a positive work environment for your team members.
- Collaborating with Digital, Marketing, Technology, and other key stakeholders to develop and execute a comprehensive performance marketing data strategy, including a prioritized project roadmap.
- Establishing measurement frameworks to assess the effectiveness of various performance marketing campaigns.
- Utilizing descriptive, predictive, and prescriptive analytics to deliver actionable insights that enhance business performance and inform strategic decisions.
- Creating and presenting data visualizations and reports that facilitate self-service analytics and communicate findings effectively across all levels of the organization.
- Working closely with stakeholders to translate data needs into effective data models and employing various analytical techniques to generate reliable insights.
- Conducting advanced statistical analyses using tools such as Google Analytics, SQL, Python/R, BigQuery/BigQuery ML, and Google Co-Lab (Notebooks).
QUALIFICATIONS
The ideal candidate for the Senior Manager of Data Analytics in Performance Marketing will possess:
- A strong background in Geo-Experimentation and Incrementality Testing, with experience in designing and executing geo-experiments to evaluate the impact of digital advertising, including matched market tests and holdout groups.
- A commitment to operational excellence and continuous improvement, with a focus on identifying and implementing process enhancements to achieve team and organizational objectives.
- The ability to advocate for data-driven decision-making within eCommerce and Performance Marketing teams, leveraging various analytical methods to provide insights that drive business success.
- Strong collaboration skills and leadership experience, with a proven track record of mentoring data analysts and fostering a community of practice within the Data & Analytics department.
- A background in Paid Media, Performance Marketing, and eCommerce.
COMPENSATION
The typical salary range for this role is $130,000 - $160,000 CAD annually. The final salary may vary based on relevant experience and skills. This position may also be eligible for a performance-based bonus.
Aritzia offers a comprehensive compensation package that extends beyond base salary, with opportunities for growth and recognition through our pay-for-performance philosophy. In addition to competitive benefits, we provide inspiring workspaces and a range of employee perks.
BENEFITS
Some of the exceptional benefits available to Aritzia employees include:
- Exclusive product discounts and private shopping events.
- Access to our in-house bistro and café, offering curated dining experiences.
- A state-of-the-art fitness studio with custom classes and personal training options.
- 24/7 wellness resources to support your physical, mental, social, and financial well-being.
- Creative and inspiring office environments that are also pet-friendly.
- Additional amenities such as a private parent's room, shower facilities, and bike storage.
- A variety of other perks including dry-cleaning services, discounts at hotels and restaurants, self-care promotions, and on-site medical care.
Aritzia
Aritzia is committed to being an Equal Employment Opportunity employer. We strive to create an inclusive and diverse workplace that reflects the communities we serve, ensuring that every individual can thrive in their career. This commitment applies to all candidates and employees, regardless of their background or identity.
Requests for accommodations due to disabilities or other protected characteristics can be made at any stage of the recruitment process and during employment by reaching out to our People & Culture Team.
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